Personal, Authentic & More Tips to Do Video Right
According to Kipp Bodnar at HubSpot, video is the future.
Bodnar writes, “
Below, Bodnar offers tips on how to connect with people:
“If you want to transform your business through video, you need to take a more personal, authentic, and conversational approach to the content.
86% of people say authenticity is important when deciding which brands they like and support. A simple way to increase authenticity is to use the people on your team to create videos. Keep your content short, simple, and honest. Speak directly to a specific audience and be yourself. Let people into your world — don’t try and create an artificial environment. …
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