Personal, Authentic & More Tips to Do Video Right

According to Kipp Bodnar at HubSpot, video is the future.

Bodnar writes, “Right now people spend a staggering six hours a day watching video.”

Below, Bodnar offers tips on how to connect with people by taking a more personalized and authentic approach to video:

“If you want to transform your business through video, you need to take a more personal, authentic, and conversational approach to the content.

86% of people say authenticity is important when deciding which brands they like and support. A simple way to increase authenticity is to use the people on your team to create videos. Keep your content short, simple, and honest. Speak directly to a specific audience and be yourself. Let people into your world — don’t try and create an artificial environment. …

Build an experience around video.

Video is no longer a passive experience: you can now comment on, message, share, or create your own video in response to a video you’ve just watched. Give your marketing video the same treatment.”

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