People Want Experiences For Valentine’s Day. Are You Ready for Them?

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Here’s a crazy statistic: In 2016, Valentine’s Day spending (think gifts and experiences) reached an all-time high of $19.7 billion, according to Entrepreneur.com. One of the reasons for this astronomical sum is that it’s not just couples getting into Valentine’s Day, single people are treating themselves (and friends) too.

Is your organization prepared to sell tickets to the hordes of people looking for a little Valentine’s Day fun? If you aren’t, check out these tips from Entrepreneur.com writer Rose Leadem:

“1. Focus your efforts on single people, just as much as those in a relationship. Half of the American population identifies as single, and of these people, a quarter say they plan to do something for Valentine’s Day. On average, a single man will spend $71 during the holiday and a single woman will spend $40.

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2. Year after year, more and more people are shopping on their phones for Valentine’s Day. So it could be a good idea to boost your mobile efforts. Between 2015 to 2016, mobile search increased from 40 to 48 percent on Bing.com.

3. People don’t always get what they want on Valentine’s Day, and that’s because most people shop for their significant others without the input of that person. Most often, people receive candy, chocolate and cards on this heartfelt holiday, when what they really want is an evening out or an experience.

4. Thirty-nine percent of people would love the gift of experience — particularly theater tickets or comedy shows. In 2016, 35 percent of American consumers — single and in a relationship — spent nearly $3.6 billion on experiences.”

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