People Like Themselves

Back in March, Jim wrote about Last Night at The Met, the tumbler of pictures taken by photograph Rose Callahan of people attending shows at the Metropolitan Opera in New York. Jim wrote:

Here’s a marketing insight from the category of brilliant-but-freaking-obvious: People like themselves.

The audience of any show or event is made up of people and, therefore, by the transitive property, if you can connect your event to the people in the audience, they will enjoy that show or event more. …

I had a thought the other day that the stage is pointed at the audience for a reason: Because the audience is the important part. Only they can take whatever happens on stage and do something with it.

And now keeping with the rage of selfies, The Wall Street Journal took a look at how Broadway is handling the trend.

Below are a few of the tweets from It’s Only A Play‘s opening night.



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