Partnerships With a Point

One strategy to attract new patrons and gain exposure is to create partnerships — with organizations similar to yours and with ones in other industries.

The social media video app TikTok has a knack for partnering up. David Cohen reports for Adweek, “TikTok has entered into … partnerships … with Girls Who Code to support women in technology in the #MarchForSisterhood campaign, with Conservation International to address marine plastic pollution in the #SaveOurOceans challenge and with the American Society for the Prevention of Cruelty to Animals on the #PetBFF campaign.”

TikTok’s most recent partnership is with GLAAD for National Coming Out Day.

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