Partner in the News: Daybreaker

Jump-Start Your Workday With an 8 A.M. Rave, The New York Times headline reported. That’s the mission of Daybreaker, a party with all the trimmings you’d expect — DJ, dance floor, crowds, bar — except that it runs from 7:00am to 9:00am on a weekday, and the bar is stocked with coffee and fruit-infused water.

“You get some exercise in, you feel great physically, and it’s an incredible dance party. Dance culture and underground music tends to be boxed in to this idea that you need alcohol or drugs to enjoy. What we’re trying to say is that there’s a whole world of creative experience and dance, music and art.” –Matthew Brimer, 27, a co-founder of Daybreaker

The Daybreaker parties are popping up all over the country (and world) — even on yachts on the high seas. You can stay in the loop by joining the mailing list at dybrkr.com.

 

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