Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Feb. 20

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Think Outside the Industry: How the Girl Scouts Make Cookies an Event

I don't know about you, but my grocery store has an entire aisle dedicated to cookies. Every kind you can imagine, including near-perfect knock-offs of every Girl Scout cookie variety.But that doesn't stop me, and plenty of other people, from looking forward to buying Girl Scout cookies every year. What's their secret? How do they get millions of people to eagerly and happily shell out for something they could easily pick up at the store whenever they want? Two...

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Pricing

Which Concert or Show Had the Best Revenue Per Seat? (Week of Feb. 17)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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#TBT

#TBT: About Selling Out

Editor's Note: This week Goldstar celebrated its 15th anniversary. And we couldn't have done it without you. So thanks for being here. For everyone in the live entertainment business, we hope we make your daily grind a little easier and more fun. Here's to many more successful and exciting years! In honor of our anniversary, we're sharing Jim's first-ever Selling Out post, where he shared his thoughts on live entertainment.I’ve got this ticket framed and stuck on the wall...

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News

TEDxBroadway Speaker Spotlight: Jennifer Ashley Tepper (2016)

Jennifer Ashley Tepper delivered a TEDxBroadway talk last year about the importance of maintaining historic theaters for the sake of our industry and art form. We recently checked in with Jennifer to learn how the real estate landscape has changed over the past year. Here's what she had to say:"This week, Broadway gets the Hudson Theatre back. When Sunday in the Park with George plays its opening notes, it'll be the first time the Hudson has seen legitimate theater...

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