Pricing

How Selling Tickets for 65 Cents Helps This Theater

That's right. Arts Professional reports that the Citizens Theatre in Glasgow sells tickets for as little as 50p.Dominic Hill, artistic director of Citizens Theatre, writes: "A hundred 50p tickets are available for each production. Tickets are available the Saturday before opening night and must be purchased in person at the box office in cash. Tickets usually sell out within half an hour with many keen bargain hunters queuing from early in the morning.""It’s not just a way of diversifying...

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Advertising

Are You Using All of Your Audience’s Senses?

In a clever new ad, insurance company Liberty Mutual modeled their print ad like a classic perfume ad, with a peel-back fragrance strip loaded with "new car smell."As AdWeek's Gabriel Beltrone reports: “'To engage with a consumer during this specific moment where they’re making a decision about their insurance would be very challenging, even if we put a large media spend behind it,' says a statement from the agency about the campaign strategy. 'So we used a print ad that...

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending May 5

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: It’s About Connecting You With Audience

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Goldstar Distribution Network: Why We Built It.Goldstar’s about connecting your event with our audience. That’s our thing.I’ve said that, or something like that, lots and lots of times, but it started to occur to me a few months ago that it wasn’t quite right.Our thing isn’t about connecting your event with our audience. It’s about connecting you with...

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News

Fresh Idea Friday: Christine Jones

It’s the end of the week — when we share a TEDxBroadway talk from our vaults. Broadway News announced that the Rockwell Group is planning a Broadway-themed hotel, and "the initial 2020 art exhibition, which will be displayed in the hotel’s public spaces on a six-month rotation, will be curated by scenic designer Christine Jones." Here, Jones talks about Theatre for One, a portable, private performing arts space for one actor and one audience member with no barrier between...

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