Customer Service

Treat Your Fans Like Humans & More Customer Service “Musts” for Your Venue

To be fair, I'm sure you already knew to treat your audience members like humans. That's a pretty obvious customer service "do."But there are plenty of other pieces of the puzzle that can get lost when we're busy trying to put on an amazing show. It's important to remember that your audience's experience doesn't start when the curtain goes up -- it starts the moment they buy a ticket, park their car, walk into your venue.Creating an excellent experience...

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Pricing

Which Concert or Show Has the Best Revenue Per Seat This Week? (Week Ending Nov. 3)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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#TBT

#TBT: You Are Your Marketing, Part II

Happy #TBT! Here’s an oldie-but-goodie post from Jim: You Are Your Marketing, Part II. [This post was originally published in April 2009. Read Part I here.]Unfortunately, being your own marketing goes a lot deeper than just designing a cool product, service, show or whatever.It’s about building your whole operation to support that which is cool and interesting about what you do.It’s about commitment to something special.And it’s the enemy of mediocrity.Yesterday, I was reminded of this as I stood in...

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Innovation

The Best Product in All of Entertainment Is …

Jim once wrote, "Those of us in this business have an immense blessing: We’ve got the best product in all of entertainment." He was referring to the live entertainment business.According to this PSFK article, stores are "turning up the theatrics" to attract customers. There was an actual ride, an Alice’s Adventures in Wonderland-themed theatrical “experience,” at the opening of one giant department store.PSFK explains that we have "entered the realm of 'shoppertainment,' a brave new world where retailers aren’t...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Oct. 29

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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