#TBT

#TBT: Funny How Supply and Demand Have Nothing to Do With It

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Funny How Supply and Demand Have Nothing to Do With It. [This article was originally published in 2009.]I recently read an article that, though I hesitate to be unkind, is incredibly shallow. Here’s a key tidbit:“Who is responsible for the high prices consumers have to pay to see their favorite artists? Three culprits jump to mind.”The author then goes on to list them. You might want to sit down for this so...

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Marketing

Contest: Watch & Win a $200 Boost Credit

Have you been curious about Boost? Want to see how it can further your reach and awareness with the Goldstar audience?Here's your chance to try a $200 Boost campaign -- free!Watch the video walkthrough of Boost here, then comment with the name of an event you'd like to give a Boost to, and you'll be entered for a chance to win. We'll pick 5 winners at midnight EST on March 27.P.S. You'll need to be an organizer on Goldstar...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Mar. 18

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Put a Handle On It

It’s important what you call something, especially when you want people to grasp what you’re selling. Let me illustrate.I was taking a bunch of clothes to the laundry a couple of weeks ago. Well, I was trying to. The clothes were in an unruly pile on the floor, after I’d pulled them out of my suitcase from the trip I’d been on. There were socks, T-shirts, boxers, jeans; they were all colors and sizes, and they all needed to...

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Pricing

Which Concert or Show Has the Best Revenue Per Seat? (Week Ending Mar. 16)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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