Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending July 16

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

TEDxBroadway 2017: Desmond Patton Discusses Social Media’s Connection to Gang Violence

Did you miss this year’s TEDxBroadway? Or do you want to relive the magic? We’ll be sharing videos of all the talks from this year’s conference over the next few weeks here on Selling Out. Or if you’re in a binge-watching mood, you can catch them all now at TEDxBroadway.com.Today, we’re watching Desmond Patton, whose work as a social worker and researcher led him to create Safe Lab, which brings together youth voices with social workers and computer scientists to...

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Pricing

Which Concert or Show Had the Best Revenue Per Seat This Week? (Week of July 14)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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#TBT

#TBT: How to Drive Young People Away From Your Venue in Droves

Happy #TBT! Here’s an oldie-but-goodie post from Jim: How to Drive Young People Away From Your Venue in Droves.I was reading Anne Midgette’s terrific article [2009] about the obsession with the development of young audiences by classical music organizations, and something Anne said led me to take the idea further.Here’s the key tidbit from Anne’s piece:“ … I think the idea of 'a young audience' is one of those fictive Holy Grails that has emerged into the conventional classical-music wisdom...

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News

TEDxBroadway 2017: Ella Martin on Why Everyone Can Tackle Diversity

Did you miss this year’s TEDxBroadway? Or do you want to relive the magic? We’ll be sharing videos of all the talks from this year’s conference over the next few weeks here on Selling Out. Or if you’re in a binge-watching mood, you can catch them all now at TEDxBroadway.com.Today, we’re watching 15-year-old Ella Martin, who is encouraging us all to tackle problems of diversity and have the necessary tough conversations. The young actress believes theater should be a right...

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