#TBT

#TBT: What Live Entertainment Can Learn From Chick-fil-A

Happy #TBT! Here’s an oldie-but-goodie post from Jim: What Live Entertainment Can Learn From Chick-fil-A.We've discussed the phenomenon of using a live event to promote a live event. Jim Royce [formerly of Center Theatre Group in Los Angeles] told us about a successful launch event they did to promote the onsale of Spamalot at the Ahmanson Theater. They took the wacky, silly theme of Monty Python, got a few of their people to dress up in costume and grabbed attention...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending May 21

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Bright Ideas

Tell Us: What Would Help You Sell Out More?

We've been writing over here on Selling Out for a few years now and have covered a lot of topics: from pricing and marketing to social media and SEO. But we also know there's still plenty more to talk about.So we thought it would be fun to ask you to weigh in: What are the topics you're most interested in? What are the questions you'd love the answers to? What roadblocks are keeping you from selling more tickets?Email us (Sarah...

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Marketing

Surprising Stats That Could Boost Your Business

According to Convince and Convert, four billion people will be online by 2020 -- which reinforces what Jim has written on this blog: Mobile gets you everyone.Below are a few more surprising statistics that confirm our need to be where the people are -- and you can read more stats at Convince and Convert."97 Percent of Adults Use Social Media 97 percent of online adults regularly visit social networks. Also according to Global Web Index, social media captures up to 30 percent of an...

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Marketing

People Want Experiences — Luckily, That’s What We’re Selling

We've written about it before, and the topic keeps popping up: Spending money on experiences makes us happier than buying stuff. Entrepreneur reporter John Rampton shares seven reasons why this is so, based on a 20-year study by Dr. Thomas Gilovich, a psychology professor at Cornell University.Below, we highlight a few key reasons why we prefer to spend our money on experiences over stuff: "Experiences define your purpose and passions. Your daily activities should be guided and influenced by your purpose...

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