Marketing

Simple Rules to Improve Your Site Design

According to Entrepreneur, "88 percent of consumers are unlikely to return to a website after one bad experience."Which means, first impressions are extremely important. Writer Gabriel Shaoolian reports, "According to research from Stanford University, over 46 percent of consumers view a website design as a top indicator of credibility -- a quality that is imperative for brands to captivate new consumers and then turn them into returning customers."We're always working hard to make our user experience the best it...

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News

News & Noteworthy (Week of May 18)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!Portia de Rossi's Plan to Change the Art Market: Taylor Dafoe reports for artnet news that Portia de Rossi is launching her own startup, called General Public, which "produces three-dimensional reproductions of works of art, a mix between original painting and...

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News

The Official TEDxBroadway 2018 Tony Awards Nominees Playlist

10! Count 'em: Ten of our past TEDxBroadway speakers have been nominated for 2018 Tony Awards. Or, put this way, that's more speakers than we've had actual TEDxBroadway events!Every year we pack the TEDxBroadway stage with a host of speakers who are truly excelling in their fields. Some you may already know, and others we're confident you'll be hearing a lot more about soon.We're extremely proud of their achievement (both their Tony noms and their inspiring words from the...

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#WednesdayWisdom

#WednesdayWisdom: Things Can and Certainly Do Change

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Big 3: Horse Racing, Boxing and Baseball.Sometimes it’s worth stepping back and realizing how much time changes things. That’s not true just because it’s interesting and enlightening to do so, but because it can also be inspiring. It’s a reminder that not only can things change, but that they certainly do. Big, immovable, permanent “truths” turn out not...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending May 13

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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