Marketing

Pro Tip: SEO With Anthony Ferrara

Meet Anthony Ferrara Title: SEO Director Hometown: Stamford, Conn.Best Live Show He’s Ever Seen: “I've seen a lot of great sports, concert and theater events, but my favorite was Adele at STAPLES Center, because I was fortunate enough to get front row seats through a lottery on her website. I had never seen a concert from such a good vantage point, so it was a very unique experience.”SO: What is one small SEO tweak that can help increase traffic and spread...

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#WednesdayWisdom

#WednesdayWisdom: Can You Smell the Excitement?

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Audience Has Five Senses. Why Not Use Them All?I love this: London’s New Year’s Eve fireworks show aimed at all five senses.When I was in first grade, the teacher brought in a little popcorn maker to explain the five senses to us: We could see the popcorn pop; we could hear the kernels explode; we could smell the...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Sept. 16

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Personal, Authentic & More Tips to Do Video Right

According to Kipp Bodnar at HubSpot, video is the future.Bodnar writes, "Right now people spend a staggering six hours a day watching video."Below, Bodnar offers tips on how to connect with people by taking a more personalized and authentic approach to video: "If you want to transform your business through video, you need to take a more personal, authentic, and conversational approach to the content. 86% of people say authenticity is important when deciding which brands they like and support. A...

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Marketing

What You Should Know About SEO

We could all use a few pointers when it comes to SEO.According to MarketingProfs, "A whopping 67,000 searches are performed on Google every second."While we may not have the magic formula for you, SEO agency advisor SEO Tribunal has created the infographic below that puts 72 helpful stats into one place -- and highlights what you need to know about SEO.Read More:Pro Tip: Brand Voice With Kristen Giordani Pro Tip: Marketing With Sandeep Khera Ready to Deep Dive...

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