Marketing

Give Your Patrons What They Want: Expertise

Boost your patrons' confidence and, hopefully, it'll boost your sales.PSFK reports, "Consumers gauge their brand loyalty by the level of service they are being provided. Accordingly, retailers are increasingly focusing their efforts on offering expertise at all stages of the shopping experience ... "The post highlights a few companies that are investing in services "designed to boost the confidence of consumers at every stage of their journey."We've highlighted one example below, and you can check out the others here:"Best...

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Marketing

9 Smart Ways to Improve Your Digital Marketing Campaigns

Once your patrons are on your site or clicking open your emails, how do you get them to actually buy? It's a question we wrestle with daily.The infographic below, created by Connext Digital, "explains nine tricks of psychology that have been known to get consumers to convert," writes Laura Forer for MarketingProfs.For example, a few tactics are:The isolation effect: Highlight a single element in a group, such as making your CTA more distinct.Instant gratification: Minimize steps needed to purchase,...

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Marketing

Pro Tip No. 3: SEO With Anthony Ferrara

Meet Anthony Ferrara Title: SEO Director Hometown: Stamford, Conn.Best Live Show He’s Ever Seen: “I’ve seen a lot of great sports, concert and theater events, but my favorite was Adele at STAPLES Center, because I was fortunate enough to get front row seats through a lottery on her website. I had never seen a concert from such a good vantage point, so it was a very unique experience.”SO: What is a third small SEO tweak that can help increase traffic and...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Nov. 11

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: I’ll Say It Again, Audience-Oriented

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Don’t Tell Me You’re Not Doing This for an Audience.Because if that were true, you’d do it at home or in a closed studio.Dan Visconti, whom I’ve never met, has written a piece that, if I were an expert in classical music, I might have written. It’s called The Audience Is the Most Important Instrument, and you should...

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