#TBT

#TBT: Quality? Marketability? Yes, Please.

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Quality? Marketability? Yes, Please. [This article was originally published in 2009.]I want to call your attention to a very interesting exchange between two smart Bobs. One is Bob Lefsetz, who you can follow at his blog, and another is Bob Ezrin, who is a longtime, successful record producer.In this post, Lefsetz says basically that for musicians today, it’s no longer about quality. It’s simply about whether or not somebody chooses to put...

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Marketing

How Do Your Emails Stack Up to the Competition?

Ever wonder how other organizations are doing with their emails? How many opens, clicks and unsubscribes? (Who hasn't?!)While we can't let you peek into the inboxes of your competitors, we can share this survey from Kissmetrics.com. They looked at rates for different industries, so you can see how you stack up compared to other entertainment emails and more: Read More: Do You Follow the Marketer's Rule of 7? Be Where the People Are (And the People Are on Mobile) How...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Mar. 25

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Give People Permission to Make Fun of You

Is your show really long? Or maybe the title of your event is abstract or silly? The characteristics of your event that make it unique, maybe a bit confusing or possibly even the butt of a joke, could very well be just the thing you should be highlighting in your marketing.Adweek features an example of this from the Hammer Museum at UCLA. The museum has created a six-minute spot in which it pretty much makes fun of itself. The...

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Marketing

What Your Patrons Want — at Every Age

We're all looking to attract and engage patrons from 8 (or younger!) to 80 (and older!). But getting those people in our seats and through our doors can be challenging. MarketingProfs shared the infographic below from Handmadewritings that highlights what online content different age groups prefer.Take a look -- it just may spark some ideas for (re)designing your website and help you better reach the six living generations in the U.S.Read More:Clock Time vs. Calendar Time Funny...

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