Technology

Every Organization Needs a Database of Ticket Buyers

New Software Will Help Small Arts Groups Track Customers. Two things about this: First, a good, central database of ticket buyers is a bare minimum. Wait … is it 2001? It was a bare minimum then. Now, if an organization doesn’t have some form of central database, I would go so far as to say it is not really doing marketing. It may be doing marketing activities, but it’s not doing marketing. Spray and pray advertising, maybe, but not marketing. Second, a...

Read More

Innovation

Find Something Great to Do Anytime, Anywhere

Recently, Bloomberg asked me to talk about the impact of mobile adoption on live events, and some of you may have seen that segment. The reason they were interested in having me there is that over the last couple of years, Goldstar has put a tremendous effort into understanding and being part of the platform shift currently happening among consumers toward mobile devices. As a veteran of the original World Wide Web explosion of the late '90s, this mobile transition...

Read More

Marketing

NBA GMs Like Miami Heat’s LeBron James Because He Fills Seats

GMs go with Heat, LeBron James. Note to sports ticket marketers: Maybe one of the reasons NBA GMs like LeBron so much is that he brings them buyers. When the Heat (LeBron’s team) go on the road, the team they’re visiting sells 99.1% of its tickets.

Read More

Technology

Is the Future of Arts About Broadcasting?

Michael Kaiser of the Kennedy Center speculates in this article about the future viability of regional and medium-sized arts organizations as producers of actual live entertainment. He doesn’t directly express an opinion, but he seems to be implying that the ability to broadcast performances (like the UK’s National Theatre or the Metropolitan Opera) will basically create a star effect and drive regional organizations into obsolescence. Three answers and a comment: • This will only happen if you don’t believe there’s a...

Read More

News

Theater for a New Audience Hopes to Thrive in Brooklyn

A Vagabond Troupe Gets Its First Home. Wow, 34 years without a home and finally settling in Brooklyn! Theater for a New Audience went from a church to a YMCA to a rental building, and finally to a purpose-built home near the Brooklyn Academy of Music and a whole bunch of cultural assets and locations. This should be a great move, and it shows that live entertainment thrives in thriving environments. It’s rare (and difficult) to get success as a live...

Read More


Sign Up for Emails

VIEW PAST ARTICLES