Marketing

Don’t Think Pink (in Reverse)

It doesn’t feel like very long ago that marketers were being admonished about their shallow perceptions of how to appeal to women. The assumption was that marketers, mostly being men, would make naïve and patronizing overtures to a female audience, epitomized by “pink think.” This is where you take the thing you made for a man and make it pink or in some other way pretty and dainty. (Not that this has stopped entirely. The “Bic for Her” phenomenon...

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Marketing

Marketing Quotables: Peter Drucker

From time to time we like to share noteworthy marketing and entertainment quotes. Today's comes from management consultant and author Peter Drucker, who wrote Concept of the Corporation and Post-Capitalist Society: "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." -- Peter Drucker If you've created a product that really does "sell itself" then all you need is for people to discover it.

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Marketing

Give the People What They (Don’t Yet) Know They Want!

A couple days ago, Seth Godin wrote a short but important blog post called “Search vs. Discovery.” Here’s the key snippet: “Search is what we call the action of knowing what you want and questing until you ultimately find it … Discovery, on the other hand, is what happens when the universe (or an organization, or a friend) helps you encounter something you didn't even know you were looking for.” Goldstar, for those unfamiliar with us, is in the Discovery business and...

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News

A Fond Farewell to Mickey Rooney

Stage and screen star Mickey Rooney passed away this weekend at age 93. Variety put together a superb obituary for the actor that details his life in the spotlight. We also wanted to share this video of Rooney playing Puck in A Midsummer Night's Dream as well as this quote from the man himself: “You've got to recognize, there will never be another you. It has nothing to do with ego; it happens to be the truth. There will never...

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Experience

Why Live Event Venues Are Never Full for Long, and Why That’s OK

Fifty percent of seats for live entertainment go unsold. Or is it 40 percent, or maybe 35? Different analysts and executives from major ticketing organizations have been quoted over the years at different numbers, but let’s just agree that it’s a substantial percentage, and a staggering raw number. But it’s also a classic “glass (or venue) half-full or half-empty” kind of question. Is the unsold seat total a bad thing, or is it more complex than that? Let’s work through it....

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