Bright Ideas

Make People Want to Talk About What You’re Doing

I agree with Lyn Gardner that Theatre Criticism is not in crisis.A headlong, destination-uncertain transition perhaps, but not crisis.How does this relate to selling out a venue? It’s great to have people commenting on what you do in as large a forum as possible. One major structural advantage for sports event marketers, for example, is that there are entire TV networks (ESPN being the leading one) who must talk about their product 24 hours a day on multiple venues....

Read More

Brilliant

Look Out for “Government Shutdown: The Musical!”

Dirty Underwear, The Musical? Banksy Brings Broadway to Brooklyn.This is hysterical, and deserves to be a comment meme. Why not start right now in the comments right here? I'll go first: Government Shutdown: The Musical!

Read More

Bright Ideas

Defining Originality: The How Rather Than the What

Half of Broadway's content is from other sources, according to this article. And you know what? I don't care! In fact, I think Jordan Roth of Jujamcyn Theaters nailed this topic forevermore in his TEDxBroadway 2012 talk, when he defined "originality" to mean more than just, "is there source material?" But on the invention inherent to the work. The "how" rather than just the "what," as he put it.Hey, Shakespeare cribbed Ovid, Plutarch and folk tales from all over Europe,...

Read More

Marketing

No One Knows and No One Cares

Here’s a joke for you: What’s the difference between ignorance and apathy?I don’t know, and I don’t care.No, really, that’s the answer. Seth Godin once said that booksellers shouldn’t be worried about piracy robbing them of riches, but instead wishing people cared enough about their products to try to pirate them.That reminded me of something I say to entrepreneurs and would-be entrepreneurs all the time: If you work from the assumption that no one knows or cares about your product or...

Read More

News

Money Now, But Long-Term Value Destruction

I wrote about this a couple years ago, and it's only gotten worse. Short-term dollars (maybe); long-term value destruction. As soon as there's a mild downturn in interest in college football, these bad bowls are going to be a financial albatross that could bankrupt smaller schools and conferences. By the way, most of these games are practically unsellable as tickets, however much the lesser bowl games' proprietors try to pretend the contrary. It's also a perfectly mockable emblem of...

Read More


Sign Up for Emails

VIEW PAST ARTICLES