Marketing

Three Ways to Look at Tourists Dominating Broadway Sales

Theatremania calls it “well over half," but a more accurate characterization is two-thirds of tickets sold to Broadway shows are to people who are not from New York. How should Broadway think about this?• It’s a problem. The home market is huge and full of theater consumers. Local customers are cheaper to reach and easier to get to repeat. Being more successful with them would mean a more reliable and profitable baseline for the Broadway theater ecosystem.• It’s a...

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Pricing

Consumers Getting Wise to Primary-Secondary Market Shenanigans

A man in New Jersey who bought some pretty expensive tickets to the Super Bowl is suing the NFL for not releasing more tickets to be sold to the general public.His claim is that, according to New Jersey law, at least five percent of tickets must be available for regular people to buy.I don’t know anything about the merits of his case, but it shows that consumers are getting savvy to the idea that the primary market sellers (in...

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News

“Binge-Going Out”

Chanelle Bessette of Fortune wrote a nice piece about the work that Goldstar and other companies (including Eventbrite) are doing to get people going out more.I want the article to speak for itself and you should read it, but the one thing Chanelle said that I want to highlight is the comparison between “binge-watching” TV shows on Netflix and “binge-going out,” which we (and others, but mostly we) are trying to facilitate.Cool idea! I’m in support of it.

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Fans

Perception Revision Time: Hockey Is Hot!

Not that many years ago, the NHL had a catastrophic lockout, losses were huge, contraction of the number of teams was looming and there was a small but existent chance that the league wouldn’t make it. The entire 2004-2005 season was canceled, and if you’d asked me then, I’d have said the NHL would survive, but it would fall off the “top shelf” of professional sports leagues in the U.S.I’d have been wrong.With 15 teams averaging 100% attendance or...

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Marketing

Gateway Drugs and the Theater

This article from The New York Times talks about the new play Bronx Bombers, which is about the New York Yankees and their long, glorious history. Much of the talk when it comes to this kind of thing is that it can be used to get people who would not otherwise go to a play to go to a play. In effect, it can be used as a gateway drug to other, “harder” stuff.If it’s used as “bait” before...

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