Bright Ideas

10 Inspiring TED Talks

You know we're huge TED Talk fans. Entrepreneur shares 10 TED talks that will change how entrepreneurs think about the world.Do you have your tickets to TEDxBroadway 2019 yet? TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now!Check out Navi Radjou's TED talk below about creative problem-solving in the face of extreme limits, then watch the rest!#mc_embed_signup{background:#fff; clear:left;...

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News

The Show Love Podcast: Ragtime

Goldstar’s Jim McCarthy and singer-actor Becky Baeling talk with the people behind the shows we love. From theater to concerts to comedy and more, it’s conversations with the people who make shows happen. On this episode, Jim and Becky chat with stars Clifton Duncan (Coalhouse Walker, Jr.) and Shannon Warne (Mother) and music director Darryl Archibald of Ragtime -- currently running at the Pasadena Playhouse.You can listen on your favorite platform, and make sure you subscribe!Links: Soundcloud iTunes TuneIn...

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Customer Service

A New Focus for Customer Service

Jim once wrote on this blog about the irrelevance of stores and how that affects live entertainment (Hint: It's a good thing). He stated:"Where we’re going is very simple: We need fewer and fewer stores for retail goods, but we’ll either replace those with empty spaces, with residences or offices, or with experience-driven businesses."Stores must continually reinvent themselves. One way retailers are upping their game is by using employee communication platforms to better assist customers.Photo Credit: Timothy Muza...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week Ending Feb. 24

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

#MondayMotivation: Are You Seeing the Whole Picture?

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Is Your Marketing Working? How to Know for Sure.Event marketing isn’t easy. You have to make a lot of decisions about what you’re going to do to get people showing up and paying to see your event. Some of the things you’ll try (Google AdWords, for example) will come complete with excellent data about exactly what happened in your campaign....

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