News

TEDxBroadway 2017: Jon Albert and the Power of “Hurry Up and Live!”

Did you miss this year’s TEDxBroadway? Or do you want to relive the magic? We’ll be sharing videos of all the talks from this year’s conference over the next few weeks here on Selling Out. Or if you’re in a binge-watching mood, you can catch them all now at TEDxBroadway.com.Today, we’re watching Jon Albert, founder of the Jack & Jill Late Stage Cancer Foundation. When a parent is diagnosed with late-stage cancer, who are the first people they think of? Their...

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News

TEDxBroadway 2017: Kanya Balakrishna Asks “What’s Your Dream?”

Did you miss this year’s TEDxBroadway? Or do you want to relive the magic? We’ll be sharing videos of all the talks from this year’s conference over the next few weeks here on Selling Out. Or if you’re in a binge-watching mood, you can catch them all now at TEDxBroadway.com.Today, we’re watching Kanya Balakrishna, the co-founder and president of The Future Project, a national initiative to revolutionize education by transforming schools into places where every young person can discover their...

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#TBT

#TBT: Captured on Film: How to Be a Successful Arts Marketer

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Captured on Film: How to Be a Successful Arts Marketer.If you want to see how good marketing works, read up:First, You Are Your Own Marketing by doing something courageously and consistently that most people think is crazy at first.Second, You Make The Future in a Niche Market because you build a small but motivated and loyal following.Third, You Have a Meaning because instead of just being a weirdo doing something weird, you...

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News

TEDxBroadway 2017: Talking About Feedback From a Jerk Co-Worker With Rachelle Pereira

Did you miss this year’s TEDxBroadway? Or do you want to relive the magic? We’ll be sharing videos of all the talks from this year’s conference over the next few weeks here on Selling Out. Or if you’re in a binge-watching mood, you can catch them all now at TEDxBroadway.com.Today, we’re watching Rachelle Pereira, the Co-Founder of EQUALibrium Group, a leadership and communication consulting firm dedicated to nurturing and building Powerful Modern Leaders.In her 15 years as an executive coach,...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending June 25

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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