News

News & Noteworthy (Week of August 30)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!Even Bees Love NYC Hot Dogs: A hot dog stand at 43rd Street and Broadway was the unsuspecting hangout for 25,000 bees, reports Brett Molina for USA Today. You never know who you'll spot in line for this local favorite.Creepy Crawlies...

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#WednesdayWisdom

#WednesdayWisdom: Cost vs. Show Lust

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Superpowers, Part Three.Editor’s Note: For this series, Jim writes about our superpowers — the ones that we in the live entertainment business have — and their corresponding forms of kryptonite-like weaknesses.In the live entertainment business, we have superpowers. I’ve now explained two of them (in my posts, part one and part two).Sadly, as Superman knows, sometimes those superpowers...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Aug. 26

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Innovation

Think Outside the Industry: Insta Novels on Instagram

The New York Library has a fun new idea to attract younger readers. It's transforming classic novels into animated Instagram Stories, called Insta Novels.The first book available is Lewis Carroll’s Alice’s Adventures in Wonderland, and, according to Dani Deahl for The Verge, "The library plans to release several other books ... over the next couple of months, including part two of Alice’s Adventures in Wonderland, Charlotte Perkins’ The Yellow Wallpaper, and Franz Kafka’s The Metamorphosis."Deahl shares that "it's a neat effort...

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Marketing

The Secret Weapon for Your Arts Marketing

Can you remember the last time an ad made you cry? Laugh? It turns out that ads which elicit an emotional response from you are more likely to influence your intent to buy than its content does.According to the infographic below by USC Dornsife College, "emotional content tends to outperform rational content."Check out the infographic, posted on MarketingProfs, for tips -- and examples -- on how to use emotion to make your marketing more memorable.Read More:TEDxBroadway News...

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