#TBT

#TBT: Who Wants to Be a Pontiac?

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Who Wants to Be a Pontiac?[Editor’s Note: When Jim wrote this on February 20, 2009, Pontiac was still in business. GM discontinued manufacturing and marketing Pontiac on October 31, 2010. This post is a helpful reminder about the importance of branding.]Not many takers on that, I’m guessing. To put it the way The New York Times Business section did, Pontiac will “shrivel up” over the next couple of years. Here’s the key...

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Bright Ideas

Do Yoga, Meditate & More Tips to Speed Up Your Arts Writing

Ever get stuck trying to write arts copy? Daisy Hartwell recently shared an infographic with us highlighting 15 amazing ways to write faster. Some of the tips include: Do a 5-minute workout and use a 30-minute timer, which is something Jim touched on in his post, Seven-Minute Egg Timer Method: "I set aside the seven minutes and just wrote my thoughts on my whiteboard as they came to me. I alternated between seven minutes of intense focus and note taking...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Aug. 27

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Bright Ideas

You Might Fail, So At Least Fail Up

I have a friend who is a very successful live entertainment producer. He’s a creative genius, not as an artist, but as a business person and an impresario. He sees more ways of getting people excited to be in the same building with a bunch of other people to see a show and pay big money for the privilege than most people — hell, almost anybody — sees. A short while back, he had a new production, and unlike most...

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Pricing

Which Concert or Show Has the Best Revenue Per Seat This Week? (Week of Aug. 25)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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