Experience

Sold Out? How to Reach More People

Jim has written about the benefits of streaming a live event, and we've highlighted NT Live, the broadcasting arm of the National Theatre. Here's some news from CNN Business about how virtual reality is changing the live music experience. Nathan Sing reports: "In the last few years, musicians have been able to stream concerts to virtual reality headsets ... " Sing writes, "As well as being able to watch from a position in the audience, users can view the concerts as if...

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Marketing

How a Theater Can Change a City

In this Chicago Tribune article, Chris Jones highlights how Aurora's downtown has been significantly impacted by the Paramount Theatre. It's an interesting read about how a single arts organization can impact an entire city. Jones points out that part of the theater's success is its focus on mainstream, family-friendly entertainment: "Family entertainment with familiar titles often attracts a far more diverse audience than socio-political drama foregrounding race. All Americans like to have a good time out with the people they love and...

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Marketing

How Do the Under 25 Connect to Classical Music Today?

We love to spot a trend. Or, in this case, SPOTify a trend. According to new research by the Royal Philharmonic Orchestra (RPO), young people are discovering classical music via streaming platforms. And, yes, this is translating to ticket sales. Melissa Bradshaw reports for Rhinegold Publishing: “Almost half of young people polled (46%) listened to orchestral music on streaming platforms such as Spotify or YouTube … – making it the most common way young people are engaging with orchestral music.” Bradshaw continues: “Beyond digital...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of February 23

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Share Your Point of View

Last week, we asked, "Are You Promoting a Show or Lifestyle?" This week we're highlighting the benefits of having a point of view. For example, what values are you promoting and/or taking a stand for? At Goldstar, we think life gets better when you go out, sit or stand in a room filled with other people and experience something new (or fun or familiar). If your company believes in certain values, then most likely, your customers do, too. In her Xeim article, Molly...

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