Marketing

How Not to Make Embarrassing Mistakes in Your Arts Marketing Writing

When is the best time to draft a marketing email? According to Grammarly, between 4:00am and 8:00am.For one month, Grammarly analyzed over one billion words proofread by their writing app. The infographic below, posted on MarketingProfs, shares more insights from their research.Got a comment or question? Join the conversation on Twitter or Facebook.

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending April 30

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Stat Concepts You Should Know (Even if You Hate Math)

Those of us in the arts sometimes have an aversion to math (or maybe that's just me?), but it is a crucial part of marketing and selling out. So take a look at this tips from Kissmetrics. They outlined 4 statistical concepts important for everyone to know. You can read the full list here and see the first concept below:"1. The Pareto PrincipleYou have probably already heard about the Pareto principle. You may know it as the 80/20 rule...

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Pricing

Which Concert or Show Had the Best Revenue Per Seat This Week? (Week of April 28)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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#TBT

#TBT: One-Step Strategy for Success: Be Awesome, Part II

Happy #TBT! Here’s Part II to last week's oldie-but-goodie post from Jim: One-Step Strategy for Success: Be Awesome. In Part I, Jim comments on a Bob Lefsetz article about the troubled state of music and the music business. Jim offers that Lefsetz's remedy is better music.And maybe Bob’s right: Just make better music. Just don’t suck. Just be great. Which is easy, if, you know, you’re great. Hey, Beatles, just make great music!“Righty-o, old chap. How many No. 1s...

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