#MondayMotivation

#MondayMotivation: Strong Channels Have Staying Power

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: On-Demand Audience.Do you need to own everything you use?These days, people, especially younger adults, say no to that question. Ownership, rather than being an advantage, feels like a burden.Cars, for example, are something that many urban millennial adults would far rather rent (in the form of something like Zipcar), use (as with Lyft or Uber) or just avoid (as...

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News

Fresh Idea Friday: Rachelle Pereira

It’s the end of the week — when we share a TEDxBroadway talk from our vaults. This week, facilitator, coach and co-founder of EQUALibrium Group Rachelle Pereira talks about how feedback from a jerk co-worker could revolutionize performance. EQUALibrium Group is a leadership and communication consulting firm dedicated to nurturing and building Powerful Modern Leaders.TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you...

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News

National Disability Theatre Launches New Partnership

“Right now we’re at a time in our country where we really need hope, and we really need incredible artistry that can be used as evidence that our differences are our strengths,” says co-executive director of National Disability Theatre Mickey Rowe, who is autistic, in a statement to American Theatre.We couldn't agree more, which is why we're excited to learn that National Disability Theatre is launching a commissioning partnership with La Jolla Playhouse and Goodman Theatre for two new...

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Marketing

Is Your Schedule Announcement Bringing in New Fans?

When you announce a schedule, whether that's for a season of shows or a season of games, your die-hard fans will be on the lookout for it. They already know they're interested and just want to see the lineup and dates (and buy tickets of course).But what about everyone else? People who might be interested, might buy tickets, but aren't seeking out your schedule on their own?If you're the Carolina Panthers, you draw them in with a clever and...

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending April 21

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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