Pricing

Top Broadway Shows by Revenue Per Seat — Week Ending June 23

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: Ticket Sales + Community Involvement

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Pick a Venue, Make a Statement.Site-specific performances aren’t common, but they happen. This is the first site-specific performance I’ve heard of where the site and the content have such a powerful connection.The show itself, The Death of Bessie Smith, is about a segregation-era hospital and the death of the famous blues singer of the title, but the hospital where it’s happening is...

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News

Fresh Idea Friday: Miral Kotb

It’s the end of the week — when we share a TEDxBroadway talk from our vaults.This week’s Fresh Idea Friday features Miral Kotb and her 2016 talk from TEDxBroadway.TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now!Read More:Fresh Idea Friday: David Yazbek Fresh Idea Friday: Christine Jones Fresh Idea Friday: Lindsey Croop#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } /* Add your...

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Marketing

Insta Novels Are an Insta Hit

Last year, we posted that the New York Library had a fun new idea to attract younger readers: transforming classic novels into animated Instagram Stories, called Insta Novels.Now Adweek reports that these Insta Novels grew the library's followers 75%.David Griner writes: "The idea makes practically no sense at all. Full works of long-form literary fiction uploaded to … Instagram? And specifically to Instagram Stories, a format known for its fast and fleeting posts about nights on the town and...

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Marketing

What’s a Fake Festival?

BBC News reported on why more music fans are tuning in to fake festivals.So, what's a fake festival? A festival featuring tribute acts.While tickets to festivals featuring the original music acts may be harder to get, the big draw for fake festivals is "price and accessibility," Neil Tomlinson from the Entertainment Agents' Association told BBC News.Some of these fake festivals feature camping, glamping, food stalls and face painting."Given that a lot of our musical heroes are no longer with...

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