News

Long Beach Ballet Wins Goldstar National Nutcracker Award 2019

This week, Goldstar proudly announced that Long Beach Ballet is named Best Loved Nutcracker in the U.S. for 2019. This marks a back-to-back win for the Southern California-based organization, who won the Award in 2018. This year, they competed along with more than 50 companies to win the 13th Annual Goldstar National Nutcracker Award, the only award honoring live performances of The Nutcracker nationwide. Long Beach Ballet Artistic Director David Wilcox says, “It is an honor to have once again...

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News

We Have a Gift for You!

Before you head off for the holidays to spend time with family, extended family, in-laws, etc., we wanted to share a gift with you. Well, actually it’s from Amy E. Gallo and her talk at TEDxBroadway 2019 -- “The Gift of Conflict.” You see, Amy is the author of the Harvard Business Review Guide to Dealing with Conflict and co-host of HBR’s Women at Work podcast. She’s spent years researching conflict and shares how staying silent can be damaging, and how...

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Marketing

Holiday Treat: Use Boost & Get 150% Match! Now Until Dec. 31

This holiday season, we want to give your events the gift of extra promotion! When you create a Boost campaign of $500 or more between now and December 31, we’ll match it 150% (it’s like a BOGO and a half!). Boost puts you in a prime position in emails to Goldstar's most engaged members. And in December, when Goldstar members spend 30% more on average, Boost gives your event some extra sparkle. Boost is also the best way to get a jump on your...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of December 15

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Selling Out Editors’ Picks 2019: From Our CEO

As we wave goodbye to 2019, we wanted to take a look back at some of our favorite posts of the year. Today, we’re highlighting a few posts from our CEO, Jim McCarthy. You can click on any title below to read the full article: Remember the "Good Old Days" of the Live Entertainment Business? "You should remember them, because they’re now! That’s right, we’re living in a Golden Age of live entertainment, and 2019 looks like an excellent environment for our...

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