Marketing

Are you Capitalizing on Big Moments?

Super Bowl LIV is almost here, and many companies are focusing their ad efforts around this big moment. Even companies that are not running TV ads during the game are creating buzz for themselves in a variety of ways. For Adweek, Ian Zelaya details 9 brands that are activating for the big game -- without TV ads. Hopefully, these examples can offer inspiration on how to engage consumers by capitalizing on big local happenings. Below are two of Zelaya's examples, then read...

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Marketing

Think Beyond Facebook and Google

In this HubSpot post, Pamela Bump lists five alternatives to Facebook, Google and Amazon ads. Bump highlights a few of the most popular ad alternatives and also points to examples of brands that use them, like this one below: "Twitter Ads Twitter Ads are similar to Facebook Ads in that you can pay to promote tweets or launch native ad-styled campaigns. While promoted tweets show up higher in the feeds of target users with a "Promoted" sign on them, campaigns might show up...

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Marketing

Let’s Talk About SEO

Jason Barnard explains on the SEMrush Blog how SEO works and why it's so important. After catching us up to speed, Barnard outlines a successful SEO strategy. Here's one piece of his advice below, then read his entire article here: "For your SEO strategy to be successful, you must trigger as many of the signals that Google is looking at as possible. A helpful way of looking at how all these individual actions fit into an overall strategy is to think in...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of January 19

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Consistency Across Every Channel, and Other Brand Identity Tips

In order to achieve success today, "you must stick out among the noise," writes Ron Lieback for Search Engine Journal. Lieback lists 10 essential elements to create and sustain brand identity. We share one tip below, then read the rest here: "Consistency Across Every Channel When creating and building your brand identity, keep your messaging and voice consistent across every channel of communication. The social media channels are obvious but don’t forget your blogs, guest blogs, website copy, PR efforts, newsletters, email replies,...

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