Social Media

How Gen Z Will Change the Way You Sell Tickets

We've been talking about millennials and their buying habits for a while, but now there's a new generation of ticket buyers coming onto the scene: Generation Z.What's this group (born between 1995 and 2014) like? RetailDive offers some insight into their buying habits and interests: They're Mobile "One thing all members of Generation Z have in common: None has lived in a world without the internet or mobile phones."They Care "Generation Z is even more attuned than millennials to issues like sustainability, and...

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#TBT

#TBT: The Nacho Paradox

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: The Nacho Paradox.Years ago, we had an event for sale on the Goldstar site that was a concert by a well-known classic rock band in a dinner club that held about 1,000 people. It might have been Styx.Anyway, both the act and the venue were well-known to people, and seemingly, not much could go wrong. We sold a lot of tickets and expected good feedback and happy members...

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News

Jim to Speak at Leadership Pasadena’s Business and Economics Session This Saturday

This Saturday, Jim will speak at Leadership Pasadena's Business and Economics Session. His 30-minute presentation, titled "Building A Successful E-Commerce Business," starts at 2:10pm and will be followed by a 15-minute Q&A.This Leadership Pasadena session offers an economic snapshot of the City in the context of the larger economy, as a backdrop to discussions with local business leaders about current economic health and challenges facing the City and the region.Learn more about Leadership Pasadena.Got a comment or question? Join...

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Marketing

This Year’s Funny April Fool’s Ads for Inspiration

Holidays and special days, like April Fool's, are great opportunities to create marketing campaigns that leave a lasting impression on your customers and, hopefully, catch the eyes of new customers. PSFK picked a batch of the best (and worst) April's Fools ads this year. Here a couple we like, too:"Fresh DirectWhile the battle over GMOs rages, Fresh Direct had lazy avocado lovers wondering: what if pitless avocados were a real thing?DuolingoAs emoji quickly becomes the final form of human...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending April 2

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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