Bright Ideas

“Nonprofit” Doesn’t Mean You Have to Be a Financial Wreck

I would simply like to call your attention to this very strong piece, titled "Is Your Nonprofit Theater Headed for its Final Curtain Call?" by Allan Vella of Atlanta’s Fox Theatre, that, despite the dire title, is not so much about an organization facing its “final curtain” as it is about some very practical, sound and concrete tips for running a nonprofit arts organization.But before I give way, I’d like to say, Allan, that I’m going to flatter myself...

Read More


Is Accessibilty Everything?

I’m old enough to sympathize with and enjoy the somewhat grumpy premise of this piece by Wendy Earle about how technology designed to help people understand and enjoy museums is actually ruining the experience.But when it comes down to it, I can’t buy it. Museums full of “dingy display cabinets … displayed with very few labels” may appeal to a purist or an expert or a super enthusiast, but not to a broader group.Some people would say that’s fine,...

Read More


Onstage Technology Can Do More Than Just Raise the Dead

I love the fact that the technology being used to put realistic animations of deceased stars like Tupac and Sinatra onstage is based on an invention from the 19th century!This isn’t exactly new news. The Tupac thing first happened a couple years ago now, and it has not really progressed a lot since then. The market for bringing back the dead is bigger today than the technology can handle, but that won’t always be the case. We’ll be able...

Read More


Three Ways to Look at Tourists Dominating Broadway Sales

Theatremania calls it “well over half," but a more accurate characterization is two-thirds of tickets sold to Broadway shows are to people who are not from New York. How should Broadway think about this?• It’s a problem. The home market is huge and full of theater consumers. Local customers are cheaper to reach and easier to get to repeat. Being more successful with them would mean a more reliable and profitable baseline for the Broadway theater ecosystem.• It’s a...

Read More


Consumers Getting Wise to Primary-Secondary Market Shenanigans

A man in New Jersey who bought some pretty expensive tickets to the Super Bowl is suing the NFL for not releasing more tickets to be sold to the general public.His claim is that, according to New Jersey law, at least five percent of tickets must be available for regular people to buy.I don’t know anything about the merits of his case, but it shows that consumers are getting savvy to the idea that the primary market sellers (in...

Read More

Sign Up for Emails