Selling Out
Experience

Halloween Goes Immersive, Big Holiday to Sell More

Adding more momentum to the 'immersive' trend in live entertainment, this year's Halloween events blur the line between attraction and show. I think it's great because today's audiences are, more than their predecessors, interested in being part of the show. The success of Sleep No More or Then She Fell suggest that merging show and participatory media work very well presuming, of course, that they're done right. By the way, Halloween events are a big deal, and I think...

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News

How to Keep Your Product Fresh? Don’t Overuse It

Hell has apparently frozen over again. This will be a successful tour, undoubtedly, because the Eagles have an amazing back catalog and have toured so infrequently. As Stewart Copeland of the Police told me in an interview a couple years ago, the secret to the absurd level of success of the tour by The Police a few years ago came from the fact that the band remained "pristine," and had not toured for years and years, despite the high...

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Fans

Be the Jackie Chan of Live Entertainment

For those of you who don’t know Jackie Chan, he’s a very famous action hero and martial artist, best known in America for the Rush Hour movie series, but even more famous in Asia.Here’s a truly archetypal Jackie Chan moment.If you’re pressed for time, skip the first minute or so, and go straight to the fighting. As you watch it, take note: There’s no CGI here. Chan does all his own stunts.Of course, the acting could be better, but...

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News

Grow Your Attendance With an Audience Orientation

It feels like you could just cut and paste this story from year to year, doesn’t it? But, if you’re in our business, even if you’re not in the arts, this should concern you. If you’re here, it’s because you want to sell out your venue, and if you don’t really care about that because your nonprofit feels that worrying about selling tickets is too crass for words, then how about this notion?If you were selling out, these numbers...

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Experience

Bigger Venues Providing Better Experiences

As a rule, smaller, better venues at higher prices will succeed as compared to larger, worse venues, even those that are so big that there will be very inexpensive tickets available there. Bruno Mars in Las Vegas in a 3,000-seat house should command some pretty decent prices, and a lot of people will walk out of that show having been dazzled by their experience. I see this trend continuing and extending. Someone will build a 400-seat venue that delivers...

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