Pricing

How Not to Discount: Part IV

Don't punish buyers who have come to your venue on a discount ticket.The fourth way that you shouldn’t do discounting is to do it in such a way that it’s designed to punish the people buying your discount tickets. This is done by, for example, putting them in the last row of the house when other sections are available, making them wait to be seated after the "regular" patrons have been seated or otherwise creating a little reminder that...

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News

Broadway Shows Add Thursday Matinees to Meet Audience Needs

If you're going to have a matinee during the week, Thursday certainly seems like a better choice than Wednesday. I don't have any actual information to back this up, but I'm guessing that the Wednesday matinee tradition was established for a good reason. It just might be that no one remembers what that reason was. Or maybe they do. I should ask Ken Davenport.Thursday has really come up in the world. Formerly just another roadblock to the weekend, Thursday...

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Bright Ideas

New Ways to Get Ticket Buyers Thinking About Your Venue

54 Below is a club that's below street level on 54th street. Get it? You can see Broadway performers in a fun, intimate performance environment there, and if you're in Manhattan, you should check it out.I love this series that TheaterMania is doing, bringing a 54 Below performer into the kitchen to cook. They start the series with TEDxBroadway performer Joe Iconis, and go from there. This kind of thing is clever, and even if it doesn't have a...

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P&L

Measure Success Using Revenue Per Seat

The name of this site is Selling Out, but the goal of Selling Out is achieving success with your marketing.So how do you measure success? You can sell out by having a great show; or you can sell out by putting a show in a house that’s way too small for the act; or you can sell out by dramatically underpricing the tickets.If there’s one thing I wish I could teach the world of live entertainment marketers about pricing,...

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Bright Ideas

10 Steps to Sell Out Your Show

Ari's Take: 10 Steps to Sell Out Your Show.I love this, and suggest you go read all 10 of Ari's steps.

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