Pricing

Several Non-Opinions About Ticket Pricing

For this series, we've reached into the vault to share a few pieces that are still relevant today.• Tickets to live entertainment and arts, like everything, respond to market forces. Whether you or I like it, love it or hate it, nobody gets to defy gravity. The physics of supply and demand are not a switch that gets turned on or off. Except at the point of a gun.• The nature of the market is extremely complex. It’s at...

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ICYMI

In Case You Missed It

Each week we gather up a few stories worth a read (or second read). And now, in case you missed them …• Are you caught up in World Cup madness? We published one article about the World Cup setting new internet-video streaming records, but the following article also caught our eye. When Japan lost its first World Cup match with the Ivory Coast by 2-1, they actually cleaned up the stadium!• July 31 marks Avenue Q's 11th anniversary, including...

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Marketing

“Popular” is Not the Opposite of “Relevant”

For this series, we've reached into the vault to share a few pieces that are still relevant today.If you have a moment, read the piece from the Los Angeles Times wherein two local L.A. critics talk about the small theater scene. It’s worth reading for its own merits, and it's an interesting discussion with a number of really perceptive insights from the two critics, Charles McNulty and Steven Leigh Morris.But one thing Morris said stood out that I want...

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Promo of the Week

Promo of the Week: Epic Phantom Wall Mosaic

Our promo of the week honor goes to SERINO/COYNE. It took over 3,000 tiles to create this brand-new wall mosaic featuring photos from all 26 years The Phantom of the Opera has been on Broadway. If you happen to be in New York City, check it out in person at the Majestic Theatre!

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Experience

Our Story, and We’re Sticking To It

For this series, we've reached into the vault to share a few pieces that are still relevant today.Here are the things that are at the core of what we do at Goldstar. They’re things we believe, and we try to make everything we do support these beliefs:We believe that live entertainment is meaningful and special to people. It’s not just a couple hours of fun. Watching TV is fun. Playing Angry Birds is fun. But we believe live entertainment...

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