Experience

Word Stock Update: Immersive Gets Mainstream Media Attention

A couple weeks ago, I suggested you hold your stock in the word “Immersive." If you did, you’re looking at big imaginary profits today as it continues to get discussed in larger and larger outlets.Time’s Richard Zoglin asks “Has Theater Lost Its Mind?” as the trend toward these immersive shows grows in New York and around the country. Of course, he’s being tongue-in-cheek, and he gets it right when it comes to answering why these productions are working. He...

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Marketing

Take Your Work From the Theater to the World Stage

Last Valentine's Day, Eve Ensler, Tony Award-winning playwright of The Vagina Monologues, asked people everywhere to put on their dancing shoes and boogie to show solidarity and draw attention to the injustices that affect women and girls around the world. This year -- today -- "thousands of events will take place in hundreds of countries and on six continents," according to this Huffington Post article. It's all part of Ensler's One Billion Rising Live (which will livestream these events),...

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Marketing

De La Soul Is Not Dead. They’re Free (For 25 Hours).

De La Soul, semi-forgotten legendary rap group, is making all its music free to download today (February 14), so have at it!Naturally, interest in De La Soul and their ability to earn revenue is going to, as a result, plummet! At least, that's the conclusion you'd come to if you think like those who fear things like live broadcasts and alternative delivery mechanisms for live entertainment.Of course, that's not what's going to happen. Many people, like me, are going...

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Advertising

The Opposite of Subliminal Advertising…

Also, a great illustration of the power of a live experience! Could this (in a modified and probably less terrifying and destructive form) be used by a live entertainment/arts vendor?

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Pricing

A Quick History of Prices of Live Entertainment

A quick history of the last 20 years or so of prices for live entertainment:At first, prices were relatively low. In my opinion, we had just turned the corner into what many think of as an Experience Economy, and so the value that people placed on live experiences began to rise.Shortly thereafter, consumers’ expectations of what a live experience could be followed the new prices upward, which also drove costs upward, which drove ticket prices upward.In concerts and sports,...

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