Marketing

Everything Is Marketing, Including Start Times

Check out this article about the change in start times on different kinds of shows. Here’s a key quote:“Empires rose and empires fell, but if there was one thing the world could depend on, it was the 8 p.m. curtain time for theater, opera, and classical music performances. That, however, was back in the 20th century.In the 21st century, if you don't check daily listings, you may be late for Act One. Though the Philadelphia Orchestra holds steady with...

Read More

Experience

Don’t Tell Me You’re Not Doing This for an Audience

Because if that were true, you’d do it at home or in a closed studio.Dan Visconti, whom I’ve never met, has written a piece that, if I were an expert in classical music, I might have written. It’s called “The Audience Is the Most Important Instrument," and you should read the whole thing.I don’t even want to add much to it, except to say that there’s a term I use that matches the sentiment Dan expresses: audience-oriented. Everyone in...

Read More

News

Potter Stage Show Guaranteed to Open Strong, but After That…

As I’ve said before, highly bankable intellectual property starts with a built-in base of guaranteed sales. J.K. Rowling’s kid wizard-based books are about as bankable a piece of IP as there is, so when a show (sorta, kinda) based on the books, or at least the characters and settings in the books, appears in a couple years, it will open strong.After the guaranteed wave of initial sales burns off, it will either have spawned good word of mouth and...

Read More

News

High Demand Is Where You Find It

You might have missed my little summary of the crazy box office Broadway had over the holidays. Unbelievable numbers across a range of shows. This article has a little bit more about it.One little interesting tidbit that wasn’t in the first piece, though, was that Wicked has the ability to flex based on demand. Here’s the quote:“In the case of 'Wicked,'” recent renovations to the Gershwin Theater, where the show is playing, opened up 119 seats in the rear...

Read More

Experience

No Tug of War Between Live and Broadcast

I’ve noticed a number of writers and observers falling prey to the understandable but wrong fallacy of seeing live and broadcast versions of the same event as competitive to each other.Most recently, Miami Attorney and sports blogger Darren Heitner pitches the relationship between live and broadcast sports as “the biggest rivalry of 2014.” He sees a tug of war between the watching of sports on TV and attending it in person. On the surface, it makes sense, in that...

Read More


Sign Up for Emails

VIEW PAST ARTICLES