Innovation

Breaking the Frame: Nothing is Too Bold to Be Unacceptable Now

For some reason, this phrase keeps popping into my head lately: Breaking the frame.What I mean by this is that something -- possibly a building or a show or an approach to marketing -- escapes the container in which it's normally held. For example, when Hotmail first launched (in 1995, I think it was), it was a frame-breaker. It was email, but on the web. It doesn’t sound all that impressive, but at the time, it was. It spread...

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News

Santa Anita Park Gets Major Upgrades to Attract New & Old Fans

There is no sport that's fallen as far as fast as horse racing. In 1960, America's three most popular sports, arguably, were baseball, boxing and horse racing. Baseball is still popular, if not No. 1 anymore; boxing has been eclipsed by MMA and is no longer dining table conversation.But horse racing has dropped out of view altogether. There's still a tiny bit of hoopla about the Kentucky Derby, but it wouldn't be hard to miss it completely, even if...

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Experience

Bourne With a Natural Talent for Being Audience-Oriented

I use the word "audience-oriented" a lot when I talk about content. For those who can't distinguish between being audience-oriented and "pandering," I refer you to Matthew Bourne. In his new interpretation of Sleeping Beauty:"I'm thinking of the audience when I'm making work, always. I'm not just pleasing myself." Like Jackie Chan, Bourne's mindset includes his creativity AND the notion of an audience who will ultimately be the recipient of it. Self-referential, self-indulgent, closed-room "creativity" might work, but if...

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Innovation

Broadway Should Encourage Risk Tolerance of Innovative Shows

If you missed it, last week the producers of Spider-Man: Turn Off the Dark announced that the show is closing on Broadway and moving to Las Vegas.I've heard talk from all the way back when the show opened that a Las Vegas production was in the cards, but the goal presumably was to run two versions of the show, not to move it. I think the Vegas show makes a lot of sense and will be extremely popular. Vegas...

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Bright Ideas

Make Somebody’s Thanksgiving Better, in Just a Click or Two

I’m really proud of something that we do at Goldstar this time every year. We call it the Thanksgiving Appeal, and it’s a time when we ask Goldstar members (and everybody else) to support a local organization. These organizations support low-income and homeless people throughout the year, but many of them really turn it on at the holidays because the need becomes all the more acute.I’ll tell you how this started.It was our second year in business -- 2003....

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