Why Having Diverse Sources of Funding Equals Success

This is a fascinating story from the Globe and Mail about public theater funding in Canada right now. To summarize, the total amount to be given to theater organizations has been the same for several years, so the question is how to distribute it.One theory is give it to the big guys, who've proven they can use it.Another theory is give it to the new guys, who need it to get going and who can bring new vitality into...

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Bright Ideas

Crowdfunding for Shows Is Here to Stay. Just Ask Mr. Toad.

Julian Fellowes, the writer of Downton Abbey among others, has successfully crowdfunded 1 million pounds to add to 6 or 7 million more pounds from traditional investors to develop a new musical based on The Wind in the Willows.Live entertainment productions are the ideal target for crowdfunding because the fixed costs of a show represent so much of its budget, and because crowdfunders can so easily be rewarded for their investments with tickets. It's an ideal situation, really.Of course,...

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The iBeacon: What It Is and What to Do About It

Let’s take a few minutes and talk about a technology that will be part of the live event experience very, very soon.It’s called iBeacon. Developed by Apple, this technology makes it possible to set up very small, very low-power transmitters in a venue (or anywhere) that can find and transmit information to iOS (Apple) phones.How might something like this work? I walk into Dodger Stadium with my iPhone 5s, and I have already downloaded a certain app (in this...

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Food IS Entertainment

Years ago, I declared that food had become entertainment, but at that point it was still pretty crude. The occasional appearance by a celebrity chef, or a class on how to roll sushi, that kind of thing.We’re way past that now, and if you’re in the business of either producing or selling live entertainment, you need to pay attention to this.The All-Star Chef Classic is a weekend of events being held in Los Angeles in March that, despite being...

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How a Show Benefits From Being Shareable

Once a show or event becomes "cool," tickets get easier to sell. As marketers of live entertainment, we know this instinctively. Celebrities courtside at a team's games or long lines of well-dressed, attractive people outside a venue show the world that somebody thinks these events are special in that slightly magical way that makes them more than just good entertainment value for the money.In fact, once a show becomes "cool," the value equation changes a lot. Instead of price...

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