Selling Out
Experience

No Tug of War Between Live and Broadcast

I’ve noticed a number of writers and observers falling prey to the understandable but wrong fallacy of seeing live and broadcast versions of the same event as competitive to each other.Most recently, Miami Attorney and sports blogger Darren Heitner pitches the relationship between live and broadcast sports as “the biggest rivalry of 2014.” He sees a tug of war between the watching of sports on TV and attending it in person. On the surface, it makes sense, in that...

Read More

Experience

The Audience Has Five Senses. Why Not Use Them All?

I love this: London’s New Year’s Eve fireworks show this year was aimed at all five senses.When I was in first grade, the teacher brought in a little popcorn maker to explain the five senses to us: We could see the popcorn pop; we could hear the kernels explode; we could smell the delicious, buttery smell as it heated up; we could feel the bumpy kernels when they finished popping; and, of course, we could taste the popcorn when...

Read More

Marketing

Interest in Outdoor Hockey Continues to Build

My read on adding KISS to the Dodger Stadium date of the Stadium Series is not that the NHL is trying to use KISS to sell more tickets. In fact, this game is selling out already. It’s the other way around: KISS, run by consummate self-promoter Gene Simmons, sees this as a platform to promote KISS and its various activities, including the launch of its arena football team, LA KISS. (I did mention the self-promotion thing, right?)The Winter Classic...

Read More

Pricing

Broadway Sales Go Crazy Over Christmas

A few amazing highlights of the Broadway box office numbers from the week of Christmas:• Wicked breaks $3 million on nine performances. That’s more than $300,000 every time that curtain goes up. Average paid ticket price was $184.50. Wow. • A play (not a musical) did $1.4 million. That was Betrayal, starring Daniel Craig. • Four other musicals broke $2 million, a number that a few years ago seemed unattainable. Those shows were: Kinky Boots, Spider-Man, Lion King and, of course,...

Read More

News

Chill on Playoff Blackouts

Bees found their way into the bonnets of a whole bunch of sportswriters over the last couple of days as the prospect of local blackouts on the broadcasts of three of the four NFL playoff games this weekend was narrowly avoided.First, let’s review the Blackout Rule (which I discussed recently here). It says that if the tickets to an NFL game are not sold out by 72 hours from kickoff, the broadcast will be blacked out in the local...

Read More

368 of 394« First...367368369370...Last »

Sign Up for Emails

VIEW PAST ARTICLES