Marketing

De La Soul Is Not Dead. They’re Free (For 25 Hours).

De La Soul, semi-forgotten legendary rap group, is making all its music free to download today (February 14), so have at it!Naturally, interest in De La Soul and their ability to earn revenue is going to, as a result, plummet! At least, that's the conclusion you'd come to if you think like those who fear things like live broadcasts and alternative delivery mechanisms for live entertainment.Of course, that's not what's going to happen. Many people, like me, are going...

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Advertising

The Opposite of Subliminal Advertising…

Also, a great illustration of the power of a live experience! Could this (in a modified and probably less terrifying and destructive form) be used by a live entertainment/arts vendor?

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Pricing

A Quick History of Prices of Live Entertainment

A quick history of the last 20 years or so of prices for live entertainment:At first, prices were relatively low. In my opinion, we had just turned the corner into what many think of as an Experience Economy, and so the value that people placed on live experiences began to rise.Shortly thereafter, consumers’ expectations of what a live experience could be followed the new prices upward, which also drove costs upward, which drove ticket prices upward.In concerts and sports,...

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News

What Does Success Mean to You?

It’s only a slight exaggeration to say that all of Silicon Valley is currently devoted to creating a hit app that gets huge overnight, develops a worldwide presence and becomes incredibly valuable. The truth is that it’s probably only 80%.That’s the subtext of what “success” means in that ecosystem right now for many people and in the zeitgeist of the place.And yet, Vietnamese game developer Dong Nguyen doesn’t define success this way. How do I know that? Because he...

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Pricing

What Happens When Prices Plummet?

Prince is on a tear.He’s dropped his lawsuit against about 20 of his fans who he accused of selling bootlegged recordings, and now he’s talking about doing shows for $10 a ticket.He’s still a major draw, though it would appear his hit-making days are behind him. He’s richer than astronauts and first-name famous. Not only that, but he’s got artistic and popular cred in abundance.That means Prince does whatever he does because he feels like it, because it meets...

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