Pay-For-Streaming: A Slam Dunk For Growing Your Audience

The NBA is experiencing hiccups with the launch of its pay-for-streaming service, but in time they’ll be resolved.Pretty soon, all the major sports will be available for streaming, and people will be paying for the privilege. This will make it even more conspicuous that non-sports live entertainment is on the sidelines.Streaming earns you currency of two kinds: actual currency, as in money; and the currency of people’s attention. If you’ve only got their attention while the patron is attending...

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Is This an Age of Blockbusters in Live Entertainment?

This piece makes a very compelling case for the death of the “Long Tail” and the fact that we are in the age of the blockbuster.Not only do I believe it, but I’ve been saying for years that the Long Tail is mostly myth.If you’re producing live entertainment, you understand this. When The Book of Mormon comes into your market, it’s going to get disproportionate attention. When the Red Sox are in the playoffs, that will dominate people’s thoughts.But...

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To “Educate,” Entertain First

I was reading this article on the New York Philharmonic’s Very Young People’s Concerts. The series arose, apparently, when the younger brothers and sisters of the kids who showed up for the famous Young People’s Concerts got a little rowdy. Rather than giving those kids their first experience getting tossed out of a venue, the NY Phil did something much more wonderful, which was to create a series of concerts designed to entertain 3 to 6-year-olds.It’s very cool.What I...

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Bright Ideas

The 7 Habits of Highly Sexy Ninja Masters

Recently, Jim announced another batch of speakers at TEDxBroadway 2014.Even if you don’t live in NYC, the Mark Fisher Fitness website is a lot of fun. It warns, “If you don’t think unicorns and glitter go hand-in-hand with achieving your fitness goals, we are not your jam!” And labels itself, “An Enchanted Ninja Clubhouse of Glory and Dreams.”Mark Fisher and Michael Keeler are the super smart and energetic guys behind Mark Fisher Fitness. They’ve been featured in outlets like...

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Selling Out With

Selling Out With Melissa Carbone

Melissa Carbone and her entertainment company, Ten Thirty One Productions, scored the biggest deal in Shark Tank history this past October when she agreed to Dallas Mavericks owner Mark Cuban’s counterproposal -- $2 million in exchange for a 20% equity stake. Apparently, Carbone and the growling zombie by her side didn’t scare Cuban. With wildly popular events, like the Los Angeles Haunted Hayride and the Great Horror Campout, that draw big crowds and bigger revenues, Cuban chose instead to...

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