Bright Ideas

Are Musicals a Gateway Drug for Opera?

David Belcher at The New York Times recently reported on the trend of opera houses performing American musicals in addition to traditional opera.Not only is it a way to add additional options to a company's repertoire, but it could be the "gateway drug" that brings in a new audience and gets them hooked on opera.It seems fair to say that an opera company will put a unique spin on Oklahoma! or The Sound of Music and that could be...

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Pricing

March Madness Ticket Prices Going Through the Roof

Long wait for a regional final + hot local team = most expensive single-admission college basketball event MSG has ever hosted.Here's the news from SeatGeek:"It's been over 50 years since Madison Square Garden hosted NCAA Basketball Tournament games, and getting the local underdog in the bracket has only furthered the frenzy. Friday's doubleheader is the most expensive single-admission college basketball event MSG has ever hosted.Tickets for UVa-Michigan State and UConn-Iowa State are going for $355 each on average, coming...

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Experience

“Deliberate Change”

The other day, I mentioned my encounter with Bob Farrell and it prompted me to read up a little bit on the mostly tragic history of Farrell’s Ice Cream Parlours.Somebody, perhaps not a totally unbiased somebody, put a lot of effort to catalog the ups and downs of the organization, and it’s interesting reading, because it shows a fast rise, powered by a passionate concept, with adoring customers and a lot of unique qualities. But it also catalogs the...

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Picture Perfect

Picture Perfect

From time to time, we stumble across event art that's so good, we feel compelled to share. And if you don't know why event art is important, read this. Event Image for Minimalist Jukebox: The L.A. Phil Performs Gordon, Riley & Adams

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Experience

Can You Say “VIP” Without Cracking Up?

You should know, I like selling tickets. I like seeing the venues of Goldstar’s partners packed to the rafters and their bank balances go up. I also like seeing a room full (as opposed to a room half full) of people having a great time at a live event. That’s just how I am.So I’m on record a bunch of times in support of things like premium pricing, even so-called “VIP” packages. As a rule, when a fan wants...

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