Marketing

TV Actors See Stage as Great Next Step

A lot of people will want to see Bryan "Heisenberg" Cranston as LBJ on Broadway. Having said that, a lot of people would be interested in seeing Bryan Cranston as Barney the Purple Dinosaur on Broadway, if such a thing were in production. It's not much of a statement to say that star power makes a big difference to sales, but I do think it's correct and very interesting to say that Bryan Cranston clearly sees great stage work...

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News

Should You Buy Into Music Promoter SFX Going Public?

Should you buy into this:Let’s Dance! Electronic Music Operator SFX Goes Public?I express an opinion. 

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Experience

What Does a Ticket Really Get You?

Most of the people who are reading this post sell tickets, and we even talk about the Ticket Business. But I’ve always believed that the ticket is the last thing we should be talking about, and the last thing buyers actually care about. Nobody, outside the odd collector, places value on the piece of paper you’re (sometimes) given to gain entry to a show. The ticket is not the thing.Surely, you say, the thing is the show you’re buying:...

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Bright Ideas

Why The Death of an Arts Org Is Like a Plane Crash

Howard Sherman compares the death of an arts organization to an airplane crash, and I think it’s a very strong metaphor. Here’s the key tidbit:“…a crash doesn’t occur because of any single event. Typically, they emanate from some failure which then triggers others.”Likewise, he says that, “arts organizations crash because of event cascades as well. It is rarely a single unforeseen occurrence which brings down companies; it is a series of actions, or lack thereof, that result in closure.”Of...

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Experience

Halloween Goes Immersive, Big Holiday to Sell More

Adding more momentum to the 'immersive' trend in live entertainment, this year's Halloween events blur the line between attraction and show. I think it's great because today's audiences are, more than their predecessors, interested in being part of the show. The success of Sleep No More or Then She Fell suggest that merging show and participatory media work very well presuming, of course, that they're done right. By the way, Halloween events are a big deal, and I think...

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