Marketing

Was “Crazy” Promotion Worth it?

A Houston furniture store launched a promotion before the Super Bowl where if you bought $6,000 or more in furniture during the promotion and the Seattle Seahawks won, you’d get a full refund on that purchase.Seven million dollars in furniture purchases later, the Seahawks did win, and Gallery Furniture is on the hook for the refunds. The CEO says he’s “thrilled” with this outcome, because the media -- national and local -- have made a huge fuss about the...

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Marketing

Olympic Pretendinitis?

Anecdotally, in the early days of the Olympics, I'm seeing empty seats in Sochi as I watch, and others are pointing out the same.Somehow, the BBC is reporting a sales figure of 70% sold overall for the tickets at these games as of two weeks before the start. This compares to the 97% figure that they reported for past games in London and Vancouver at the same point. It’s a tough comparison, because London and Vancouver would have had...

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Bright Ideas

Adopt This Motto: Not More of the Same

On his blog dedicated to audience building, Matt Lehrman offers a helpful motto for nonprofits (that could be adopted by anyone in the live entertainment industry), which he hopes will lead to positive results 10 years down the road.He suggests carving out as little as 1 percent of your organization’s budget to create a “Not More of the Same” task force to advance your organization’s mission in some creative way --  guided by the principle that their responsibility is...

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News

Free, But At What Price?

Should MoMA's Abby Aldrich Rockefeller Sculpture Garden be open to the public free of charge? (It's now the price of museum admission: $25.) That's the question New York's Museum of Modern Art is mulling over, to the dismay of some and approval of others.Landscape architect Michael R. Van Valkenburgh says what makes the garden great is its "cloistered isolation." And yet another landscape architect, Ken Smith, says, “It probably would bring in people to the museum who might not...

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News

Appearing at TEDxBroadway 2014: Magician Todd Robbins

You take your seat. The lights go out. The doors are locked and a voice booms that you can’t get out. This is the beginning of Todd Robbins’ Play Dead, an interactive theatrical experience that just finished an extended run at the Geffen Playhouse in Los Angeles. While you listen to “true ghost stories about real people and unholy resurrection” and watch eerie stage illusions, a pair of unexpected hands might even startle you with their touch. It’s a...

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