Marketing

Three Ways Newer Artists Are Selling Lots of Tickets

As an antidote to my recent complaints about the ancient nature of the concert touring business, this story suggests an alternative.The article mentions several acts, including Ed Sheeran, who "is part of a breed of newer and lesser known acts who are able to sell out top venues, even if they aren't pushing millions and millions of albums and singles like Eminem and Justin Timberlake, or dominating with chart-topping tracks and radio airplay like Katy Perry or Rihanna."These acts...

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News

Young Comedians on 2013 Top-Earning List Shows Sign of Healthy Industry

The names of the top-earning comedians of 2013 makes an interesting contrast to the touring lists for musicians. With the exception of Jerry Seinfeld and George Lopez, almost none of you knew who any of these guys were 10 years ago.To prove that, here's a link to a performance we had for sale on Goldstar at a GREAT comedy club in San Francisco. For $7.50, you could have gone to see Louis C.K.Two people did (and on the plus...

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News

New Musical Tells Story of Jesus Through Britney Spears Songs. Good Idea!?

It's the story of Jesus told entirely through the unchanged lyrics of Britney Spears songs.This will attract an audience, and here's why: I can explain it to you in the 15 words I used in the previous sentence, and it gives a lot of people something they can anchor their decision on. For some, it will be Britney Spears; for others, the story of Christ; and for a still large group, both.Familiar mixed with unfamiliar in potentially interesting ways...

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Pricing

How Not to Discount: Part III

Don't discount only your lowest-priced inventory.Today’s example of how not to discount is slightly counterintuitive because it’s easy to associate “discount” with “low price.”The mistake I’m talking about is only discounting the lowest-priced inventory in your venue. This happens because some marketers are conflating two different things: a low price and a discount from face value. They aren’t the same thing, and they function psychologically to the consumer in very different ways.A tier of seats that is inexpensive has...

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Experience

Santa Monica Pier Can Host More Than Live Music

Can the Santa Monica Pier become a great concert venue?Yes, it can. This harkens to the issue we discussed recently. Of course, changing the location of the show can make a big impact on success, and there's just not a cooler place than the Santa Monica Pier.Here's my one quibble: Why does Martin Fleischmann say, "What we're trying to do is create a destination for locals on the pier," and then talk solely about how "people here need a place...

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