Bright Ideas

Last Night at The Met

Here’s a marketing insight from the category of brilliant-but-freaking-obvious: People like themselves.The audience of any show or event is made up of people and, therefore, by the transitive property, if you can connect your event to the people in the audience, they will enjoy that show or event more.That’s why I think Last Night at The Met has so much potential.It’s a tumblr of pictures taken by photograph Rose Callahan of people attending shows at the Metropolitan Opera in...

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News

“Let It Go” Scores Tony, Bobby Lopez Gets EGOT

Last night at the Oscars, Bobby Lopez's "Let It Go" from Frozen was up against some stiff competition in the category of Best Original Song: U2 singing "Ordinary Love" from Mandela: Long Walk to Freedom, Pharrell Williams' "Happy" from Despicable Me 2 and Karen O's "The Moon Song" from Spike Jonze's Her.Not only did Lopez and his wife, Kristen Anderson-Lopez, take home the honor, but Lopez, 39, is the first Filipino American to win an Academy Award and the youngest...

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News

The Importance of Ecosystem

Last week, as the host, curator and co-organizer of TEDxBroadway, I talked about the Broadway Ecosystem. I say this all the time and every year on stage at TEDxBroadway, but every year people think it’s a new idea.It’s not a new idea, but it is a VERY important one. Theaters, restaurants, homes, academic institutions, hotels, tourist destinations, stores, public spaces, social services and everything else that people need and want exist together and affect each other. It sounds obvious,...

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Word Stock

Word Stock Market: Magic

The Word Stock Market is an occasional feature on SellingOut.com, where I will tell you whether to buy, sell or hold a certain word based on whether that word has a strong future or has seen better days. For example, if you’d bought the word “hybrid” 10 years ago (when it meant a cross between a horse and a donkey, not an eco-friendly car), you’d be rich today. On the other hand, if you’d bought “digital camera,” you’d be...

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News

#GoodluckBobby

Our first video from this year’s TEDxBroadway is up!It’s Bobby Lopez talking (and singing) about his transformation as a songwriter, which would be good enough, but there’s more. He’s nominated for an Oscar, and Sunday’s the big day. It also happens that he SINGS that certain, very well-known and frequently covered song in this very video!So what I want you to do besides watch this is to tweet it, post it, tumblr it, whatever, and wish him luck! We’re...

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