Pricing

Price Has Nothing to Do With Costs

When I talk about this, people look at me puzzled. A couple years ago, Michael Kaiser, smart guy and Big Chief of the Kennedy Center, wrote an article on Huffington Post that gives me a starting point for what I want you to understand about prices:“The central challenge facing arts managers is to fill the ever-widening gap between rapidly increasing expenses and earned income, primarily from ticket sales. This gap continues to grow each year since the number of seats...

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Bright Ideas

Create An Event, and You Might Change the Place Where It Happens

I talk a lot about the interplay between event and place, and this is a great example. No event lives in a vacuum, so if you're part of an organization (or group of organizations) large enough to change the dynamics of the place where your event is (or would be), you can create a synergistic effect.In this case, Tony Hsieh of Zappos and others are working hard to create an anchor event, the Life is Beautiful Festival, to bring...

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Innovation

YouTube’s New Music Streaming Service Not Too Different

YouTube's going to be offering a service that replicates what's available from services like Spotify, Rhapsody and others that to me, with a few quirks of user interface preferences, really doesn't differ much for the consumer.But I have a hard time caring much about this. The established principle here is that there is a business model for the streaming of music online in which musicians and rights holders get paid, but what they'll get paid is pretty minimal.Why is...

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Word Stock

Word Stock Market: Spooktacular

The Word Stock Market is an occasional feature on SellingOut.com, where I will tell you whether to buy, sell or hold a certain word based on whether that word has a strong future or has seen better days. For example, if you’d bought the word “hybrid” 10 years ago (when it meant a cross between a horse and a donkey, not an eco-friendly car), you’d be rich today. On the other hand, if you’d bought “digital camera,” you’d be...

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Bright Ideas

Freebie Idea for a Hit Show

In the vein of the return of burlesque, single-ring circuses, intense haunted houses and roller derby, I’ve got a concept that the right show producer could turn into a hit.Sure, it’s nostalgic (although none of us actually remembers it), and perhaps somewhat ironic, but in keeping with shows like Teatro Zinzanni or even Shane Scheel’s For the Record shows in L.A. or Natasha, Pierre and the Great Comet of 1812, I can envision it being improved as a form,...

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