Bright Ideas

Find Useless Rules to Eliminate

As businesses and organizations age, they accumulate rules. The reason for this is actually quite logical: Something happens, usually bad, that should be prevented from happening again. The people running that business try to figure out why the thing happened, and if it’s good make it happen again as often as possible, and if it’s bad make sure it never happens again.And so a rule is born. It makes perfect sense.The trouble is that over time it makes less...

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Word Stock

Word Stock Market: Service

The Word Stock Market is an occasional feature on SellingOut.com, where I will tell you whether to buy, sell or hold a certain word based on whether that word has a strong future or has seen better days. For example, if you’d bought the word “hybrid” 10 years ago (when it meant a cross between a horse and a donkey, not an eco-friendly car), you’d be rich today. On the other hand, if you’d bought “digital camera,” you’d be...

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Marketing

Extinction Math

How do you feel about playing God? As a hobby, I mean. Not full time.If you do, spend a few minutes playing an ancient computer “game” called Life. I remember stumbling across this as a very young computer user and probably wasting a lot of hours on it.The idea is this: Put dots on the screen wherever you want, as many as you want. If a dot is by itself or next to just one other dot, it dies...

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Technology

“What Stuck With Me From TedxBroadway 2014”

Last week, a few Goldstar employees attended TEDxBroadway 2014. So we asked them to tell us what especially struck a chord with them from the conference. Here’s one response from Kimi Yuen, senior venue relations manager for New York:I’m an Instagram-aholic. I love theater, but my experience isn't complete without checking in on Facebook. Even though I turn off my electronic devices during a show, as soon as intermission comes I have an uncontrollable urge to check my iPhone....

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Bright Ideas

10 Ways to Stay in — and Grow — Business

I’d strongly recommend you read this piece by Brendan Kiley in Seattle’s The Stranger. It’s thoughtful, smart and practical.And while I don’t want to add much to it, I thought that since this site is about marketing events (as opposed to just theater more generally), I’d add a layer to Brendan’s top 10 list.All of these may be brilliant ideas for “saving” theaters, but as far as how they’ll impact long and short-term ability to get people to show...

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