News

How to Keep the Live Entertainment Industry Healthy

I loved Natasha, Pierre and the Great Comet of 1812. I saw it when it was in the meatpacking district across the street from the Standard Hotel and still included dinner, but I think it’s been just as well received in Midtown Manhattan, where it is today.So I was excited to hear that the show is launching a Kickstarter campaign to develop a film version. I was skeptical at first, thinking of it as a movie version, because the...

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Marketing

Was “Crazy” Promotion Worth it?

A Houston furniture store launched a promotion before the Super Bowl where if you bought $6,000 or more in furniture during the promotion and the Seattle Seahawks won, you’d get a full refund on that purchase.Seven million dollars in furniture purchases later, the Seahawks did win, and Gallery Furniture is on the hook for the refunds. The CEO says he’s “thrilled” with this outcome, because the media -- national and local -- have made a huge fuss about the...

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Marketing

Olympic Pretendinitis?

Anecdotally, in the early days of the Olympics, I'm seeing empty seats in Sochi as I watch, and others are pointing out the same.Somehow, the BBC is reporting a sales figure of 70% sold overall for the tickets at these games as of two weeks before the start. This compares to the 97% figure that they reported for past games in London and Vancouver at the same point. It’s a tough comparison, because London and Vancouver would have had...

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Bright Ideas

Adopt This Motto: Not More of the Same

On his blog dedicated to audience building, Matt Lehrman offers a helpful motto for nonprofits (that could be adopted by anyone in the live entertainment industry), which he hopes will lead to positive results 10 years down the road.He suggests carving out as little as 1 percent of your organization’s budget to create a “Not More of the Same” task force to advance your organization’s mission in some creative way --  guided by the principle that their responsibility is...

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News

Free, But At What Price?

Should MoMA's Abby Aldrich Rockefeller Sculpture Garden be open to the public free of charge? (It's now the price of museum admission: $25.) That's the question New York's Museum of Modern Art is mulling over, to the dismay of some and approval of others.Landscape architect Michael R. Van Valkenburgh says what makes the garden great is its "cloistered isolation." And yet another landscape architect, Ken Smith, says, “It probably would bring in people to the museum who might not...

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