News

Coming Soon: Buy a Shot on the Kiss Cam, Upgrade Your Seat at an Event

A few days ago, Ticketmaster announced that it’s working with a company called Experience to allow people to upgrade their seats shortly before or even during an event. Also, this app will allow you to buy certain kinds of things (one of the examples the press release gives is “having a mascot visit a seat at a ball game”) that normally you would either have had to buy as some kind of VIP package, or wouldn’t be able to...

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News

More TEDxBroadway 2014 Speakers Announced

On behalf of Ken, Damian and the rest of the TEDxBroadway team, I’m delighted to announce another batch of speakers for TEDxBroadway 2014!Robert Lopez is a creative genius and has the Tonys to prove it. The composer of both Avenue Q and The Book of Mormon, Robert’s made his bones in this world big time. In our discussions of his presentation, Robert talked about a whole range of interesting things about being a creator of something that you expect...

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Pricing

How Not to Discount: Part IV

Don't punish buyers who have come to your venue on a discount ticket.The fourth way that you shouldn’t do discounting is to do it in such a way that it’s designed to punish the people buying your discount tickets. This is done by, for example, putting them in the last row of the house when other sections are available, making them wait to be seated after the "regular" patrons have been seated or otherwise creating a little reminder that...

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News

Broadway Shows Add Thursday Matinees to Meet Audience Needs

If you're going to have a matinee during the week, Thursday certainly seems like a better choice than Wednesday. I don't have any actual information to back this up, but I'm guessing that the Wednesday matinee tradition was established for a good reason. It just might be that no one remembers what that reason was. Or maybe they do. I should ask Ken Davenport.Thursday has really come up in the world. Formerly just another roadblock to the weekend, Thursday...

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Bright Ideas

New Ways to Get Ticket Buyers Thinking About Your Venue

54 Below is a club that's below street level on 54th street. Get it? You can see Broadway performers in a fun, intimate performance environment there, and if you're in Manhattan, you should check it out.I love this series that TheaterMania is doing, bringing a 54 Below performer into the kitchen to cook. They start the series with TEDxBroadway performer Joe Iconis, and go from there. This kind of thing is clever, and even if it doesn't have a...

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