Innovation

To “Educate,” Entertain First

I was reading this article on the New York Philharmonic’s Very Young People’s Concerts. The series arose, apparently, when the younger brothers and sisters of the kids who showed up for the famous Young People’s Concerts got a little rowdy. Rather than giving those kids their first experience getting tossed out of a venue, the NY Phil did something much more wonderful, which was to create a series of concerts designed to entertain 3 to 6-year-olds.It’s very cool.What I...

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Bright Ideas

The 7 Habits of Highly Sexy Ninja Masters

Recently, Jim announced another batch of speakers at TEDxBroadway 2014.Even if you don’t live in NYC, the Mark Fisher Fitness website is a lot of fun. It warns, “If you don’t think unicorns and glitter go hand-in-hand with achieving your fitness goals, we are not your jam!” And labels itself, “An Enchanted Ninja Clubhouse of Glory and Dreams.”Mark Fisher and Michael Keeler are the super smart and energetic guys behind Mark Fisher Fitness. They’ve been featured in outlets like...

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Selling Out With

Selling Out With Melissa Carbone

Melissa Carbone and her entertainment company, Ten Thirty One Productions, scored the biggest deal in Shark Tank history this past October when she agreed to Dallas Mavericks owner Mark Cuban’s counterproposal -- $2 million in exchange for a 20% equity stake. Apparently, Carbone and the growling zombie by her side didn’t scare Cuban. With wildly popular events, like the Los Angeles Haunted Hayride and the Great Horror Campout, that draw big crowds and bigger revenues, Cuban chose instead to...

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Experience

Hockey: Better With Palm Trees and Snowy Mountains

Since 2008, the National Hockey League has held a hockey game outdoors on New Year's Day. It's been a big success because it's such an unusual event. They play in baseball and football stadiums to very large crowds and very large TV audiences, even though the game is just an ordinary regular season game. People are excited at the chance to see hockey at Fenway Park or Wrigley Field.And this year, on January 25, the outdoor hockey experiment will...

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Marketing

You Can’t Kill Demand for a Product by Giving It to More People

Imagine professional basketball as a business that’s exactly the same as it is now, except that you couldn’t watch a game if you weren’t in the stadium when the game happened.Would it make the live product more valuable? Would the teams suddenly make a fortune charging for tickets, merchandise, food and beverages? Or, would it be a business constantly flirting with financial disaster, looking for ways to “build its audience”?Bet on the latter. With live competition alone, the NBA...

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