Marketing

If You Name It, It Will Grow

I’ve been using the term “live entertainment” for more than a decade now, and in the last few years others seem to have caught up with me. I drifted into that term because to me, there’s a strong connecting thread between theater, live music, sports, walking tours, Cirque du Soleil-type experiences and whatever else might happen when people are gathered in a physical space primarily for the enjoyment of it.This article asks the question if “alternative theatre” needs a...

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Experience

Sometimes a Little “Show” Makes a Concert Pop

Country superstar Trace Adkins has reached a stage in his career where he can do what he wants. As he puts it in this article, “I’m not too concerned about what the industry will let me do anymore. I’m not in that political competitive game right now, so I can pretty much do whatever I want to do.”Thus liberated from such limits, Adkins just released a Christmas album heavy with traditional songs, given a Celtic flavor.But that’s not the...

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News

7th Annual Goldstar National Nutcracker Award

For the seventh year in a row, Goldstar is awarding the Goldstar National Nutcracker Award this December.Here’s a little history. A few years ago, we noticed that we had a LOT of different productions of The Nutcracker on Goldstar all over the country. This was also not too long after we launched our user review and rating system. Putting the two pieces together, we decided that it would be fun to give Goldstar members the chance to determine which...

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News

Pay-For-Streaming: A Slam Dunk For Growing Your Audience

The NBA is experiencing hiccups with the launch of its pay-for-streaming service, but in time they’ll be resolved.Pretty soon, all the major sports will be available for streaming, and people will be paying for the privilege. This will make it even more conspicuous that non-sports live entertainment is on the sidelines.Streaming earns you currency of two kinds: actual currency, as in money; and the currency of people’s attention. If you’ve only got their attention while the patron is attending...

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Experience

Is This an Age of Blockbusters in Live Entertainment?

This piece makes a very compelling case for the death of the “Long Tail” and the fact that we are in the age of the blockbuster.Not only do I believe it, but I’ve been saying for years that the Long Tail is mostly myth.If you’re producing live entertainment, you understand this. When The Book of Mormon comes into your market, it’s going to get disproportionate attention. When the Red Sox are in the playoffs, that will dominate people’s thoughts.But...

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