Innovation

The Hottest Season Ticket in Town is For a Restaurant

Next is a restaurant in Chicago that serves several different meals in the course of a year, each one running for three or four months at a time. It’s molecular gastronomy, which means that it takes an extreme amount of preparation and skill, so the menu is the same for everyone and changes infrequently.Over the course of the year, these different menus are what the restaurant calls a “season,” and if you want to go to each of the...

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Marketing

What Happens in Las Vegas Will Be Happening in Madison Square Garden

Las Vegas has long been a place where popular acts (musicians, magicians and others) who are still popular, but probably beyond the peak of their popularity, can do very well.It's done by creating a monument to their achievements and success and marketing a location as the place that you can go to find them anytime. Celine Dion may not be recording many new hits, but she's got enough fans and enough of a catalog that when you put millions...

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News

Dollars Matter, But So Does Attendance

Broadway had a great Thanksgiving weekend, breaking the all-time revenue record as people poured in from out of town to celebrate the long weekend with a show.The record that wasn't broken, however, was the attendance record, which was actually 4% off the all-time record this year.It's a good moment to ask the question: Does that matter?Isn't it dollars, not tickets, that count?Yes, and no. Yes, because it's true that you take dollars to the bank, not ticket sales numbers.But...

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Bright Ideas

Source Material for Your Next Big Idea

My thoughts on how entrepreneurs can keep generating the ideas they need to make their businesses successful:How Tech Entrepreneurs Can Generate the Next Big Idea

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News

The Sound of Audience

Last Thursday night, 18.5 million people watched The Sound of Music performed live on television.Last season, 11.5 million people saw any show on Broadway.Quibble about the performances. Quibble about the production. Say (correctly) that the two experiences are not the same. Say (correctly) that you can’t monetize a TV viewing the same way you can monetize a theater visit.But here’s what it comes down to.When the only way to experience the product is in the building, you’re not losing...

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