Marketing

Being Curious About Your Audience is a Good Marketing Tool

This is an outstanding, detailed report on Houston's Astrodome, which was the first domed stadium and was at one time called the "eighth wonder of the world."It's been unused for the last several years, and it appears that it will continue to sit empty with the cost to rehabilitate it too high to justify, given that nobody has a concept for putting it to use that would justify the expense.It sits next to the modern Reliant Stadium, which hosts...

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Experience

Coming Soon: Paying For Space, Not Seats

I've noticed people (including a couple of celebrities) doing something that caught my eye in the last year or so: flying coach.To be more accurate, they were flying coach big-time, surrounded by one or more empty seats. One well-known rapper on my plane had two rows for himself and a couple of bodyguards.That's why I think that this concept could actually make sense if implemented well. You're buying space, not seats. And there's no reason, as we move into...

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Selling Out With

Selling Out With Russ Stanley

As the Managing Vice President of Ticket Sales and Services of the San Francisco Giants, Russ Stanley is responsible for selling a lot of baseball tickets each season. And he’s doing remarkably well. The team has sold out 246 games in a row -- that’s 81 games a year and 42,000 tickets per game! Stanley accomplished this thanks to factors like their loyal season-ticket base and a string of fun promotions, like “Elvis Night,” “Yoga Day” and the surprisingly...

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News

Atlanta Braves Go Against Trend and Announce Move From City to Suburbs

The Atlanta Braves baseball team currently plays at Turner Field, which was built just 17 years ago and sits right in the middle of Atlanta. You can see the skyline and the State Capitol building, and the building is outfitted with all the latest and greatest technology, luxury suites and other trappings.Yet, the team announced that it will be moving to the suburbs of Cobb County and tearing the stadium down.If you had just traveled in time to the...

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News

Every Arts Organization Should Have This Key Goal

This article evaluates the work of the National Center for Arts Research, which tries to "determine what constitutes success for an arts group." I think that's a worthwhile effort, though of course, and I'm sure the NCAR would agree, it's really up to the organization to determine its own goals and then try to make them happen.I dislike the presumption, which comes out in the article, that arts organizations don't have clear-cut goals and that businesses do. Businesses have...

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