Marketing

If You Can’t See It, It’s Not There

I went to business school with a rocket scientist.I mean that literally. One of my classmates, and somebody that I found myself working with frequently, was an actual NASA rocket scientist, and just as you’d expect, he was wicked smart.One time, we were working on a project where we were evaluating the marketing programs that a company in this case study had done to figure out whether they should continue them, cut them or add to them. We graphed...

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ICYMI

In Case You Missed It

Each week we’ll share a collection of articles we think are well worth reading. And now, in case you missed them …• NPR's Rachel Martin drops in on the Detroit Symphony Orchestra and their recent flash mob performance at a suburban Detroit IKEA.• On Pacific Standard, Paul Bisceglio suggests that "listening may not be the best way to judge an orchestra’s chops." Because maybe we see good music better than we hear it.• The Guardian's theater blogger Lyn Gardner...

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Marketing

Take Your Organization From Scrappy to Successful

Here’s an inspiring success story about Patrick Dooley, the artistic director of Shotgun Players in Berkeley, Calif. In 1992, the theater company called the basement of La Val's pizzeria home. Twenty-two years later, they operate out of a hip 120-seat converted church called the Ashby Stage. And they’re about to open Tom Stoppard's epic trilogy The Coast of Utopia.Two of Dooley’s quotes in Karen D’Souza’s San Jose Mercury News article caught my eye. The first shows he’s really paying...

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Experience

“Magic Has New Meaning to Me After TEDxBroadway”

On February 24, a few Goldstar employees attended TEDxBroadway 2014. So we asked them to tell us what especially struck a chord with them at the conference. Here’s one response from Wendi Lebow, Vice President of Venue Relations:I was never a fan of magic. I just hate to be tricked. But after TEDxBroadway 2014, my definition of magic has changed. No, Jim did not book a bunch of magicians to entertain the Broadway elite. As it turns out, magic,...

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Innovation

The Renewal Curve

Patterns can be powerful. When you see a pattern that occurs again and again, you could look at that as a window into the design of nature itself.One of those patterns is something called the S-Curve, which looks like this:The idea is this: Something starts out, and if it's successful, it grows. This growth is rapid at first, and for a good, long while it gets bigger, or better or larger or makes more money or whatever. At some...

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