Pricing

This Week’s Top 10 Broadway Shows, as Sorted By Revenue Per Seat

Here are the top 10 Broadway shows last week, ranked by Revenue Per Seat, and with grosses to the right:Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal, where Gross Sales reflects the effectiveness of the show as a money-making entity. Both are important to understand. To see how this compares to last week, click here.

Read More

Bright Ideas

Seven-Minute Egg Timer Method

Earlier this month I saw this 99U post about beating procrastination by working for five minutes -- and no more. And it reminded me about the piece (below), which I wrote several years ago. Yesterday I came across some materials from my time at Noah’s Bagels (back in the glory days of Noah’s in the mid-‘90s, before I got into the internet biz). It was a piece of Franklin Covey material about project management that described how the brain works...

Read More

Experience

Unhappy Customers Are Bad for Business (Infographic)

How much money do unhappy customers cost U.S. businesses?A whooping $537,030,000,000 every year, according to the infographic below by Vision Critical, featured in Dorothy Tan's Design Taxi post.Click on the entire infographic for more interesting facts about the cost of unhappy customers. Related:• Disney’s Price Increase: A Customer Service Move?• The Future of Customer Service?• Sometimes It’s the Little Things That Make a Big Difference

Read More

ICYMI

In Case You Missed It

Each week we gather up a few stories worth a read (or second read). And now, in case you missed them …• February of this year marked the 100th anniversary of Charlie Chaplin’s film debut in Making a Living. In this A.V. Club post, read about the life and work of a man who reporter Ignatiy Vishnevetsky calls, "the closest thing the 20th century produced to a universal cultural touchstone."• This week, the Tony Awards Administration Committee announced its decision to...

Read More

Pricing

Should Your Pricing Leave Money on the Table?

If your ticket prices are getting the very last dime of value from the marketplace, I believe you’ve gone too far.In the world of pure reason, in which economists and undoubtedly some of my business school economics professors live or at least vacation, the statement that I just made is irrational. There’s no reason not to charge what the market will bear, they’ll say.And you know what? They’re right! Mostly.I’ve talked about how people actually sometimes like to pay...

Read More


Sign Up for Emails

VIEW PAST ARTICLES