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Bright Ideas

Quote of the Week

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News

Attending a Play is (Almost) Better Than a Raise

Of course, we've always known the benefits of live entertainment, but now there's scientific proof that seeing a play is good for you.Nicola Merrifield at The Stage reports on a study that discovered people who see at least two plays a year have a health and well being boost equivalent to a £1,000 (or $1,695 in America) annual pay raise.Other well being boosters include attending music performances, participating in sports and visiting the library. If that's not motivation to get...

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Bright Ideas

Anybody up for a New Golden Age? I’ve Got an Idea …

Let’s talk about a very successful and powerful concept that I don’t believe is being put to full use in live entertainment, even though it’s working extremely well in other parts of the entertainment business.Call it a "series" or a "franchise," but either way, both books and movies have learned that if you create something that can live beyond a single production, you can do very well and build a very large fan base.Of course, the movies have taken...

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Picture Perfect

Picture Perfect

From time to time, we stumble across event art that’s so good, we feel compelled to share. And if you don’t know why event art is important, read this. Event image for Macbeth at Minneapolis Theatre Garage.

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Marketing

The Big 3: Horse Racing, Boxing and Baseball

Sometimes it’s worth stepping back and realizing how much time changes things. That’s not true just because it’s interesting and enlightening to do so, but because it can also be inspiring. It’s a reminder that not only can things change, but that they certainly do. Big, immovable, permanent “truths” turn out not to be so permanent after all.I was reading about the Kentucky Derby recently and in the discussion of the current popularity of Horse Racing, I read something...

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