Word Stock

Word Stock Market: Subscriber

The Word Stock Market is an occasional feature on SellingOut.com, where I will tell you whether to buy, sell or hold a certain word based on whether that word has a strong future or has seen better days. For example, if you’d bought the word “hybrid” 10 years ago (when it meant a cross between a horse and a donkey, not an eco-friendly car), you’d be rich today. On the other hand, if you’d bought “digital camera,” you’d be...

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News

Idle Children Are a Bad Omen

If you care about the health of future generations of Americans, you probably share my concern when reading this Wall Street Journal article about a decrease in participation among kids in organized sports over the last several years.The drops are relatively small (a few percent) and participation is still very high (millions of kids), but as a trend starter, this isn’t at all encouraging. We’ve known for a while that baseball is trending down -- it’s seen as less...

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Experience

Connections Come in All Forms

Street artist and TED Prize winner J R put a big photograph on the floor at the David Koch H. Theater in New York, and suddenly everybody who goes to the event wants to lie down on it, take pictures with it, see it close up and interact with it.Take a minute and watch the video where J R talks about all the creative things that people have done taking pictures of themselves and the giant photo that's been...

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Pricing

Gross Potential Means Almost Nothing

Using the same logic as people who measure and manage "gross potential" when it comes to ticket sales, I went to the gym yesterday. I looked at a big stack of weights and, feeling intimidated, guessed that the most I could possibly lift was 250 pounds.And guess what? I lifted it! In other words, I reached 100% of my gross potential weightlifting.So I went back today, and feeling confident from past results, I guessed that I could lift 300...

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Pricing

Variable Pricing Is a No-Brainer

With the Super Bowl yesterday, we're reminded of how the NFL is a juggernaut, culturally and commercially. Half the country watched the game, including tens of millions of people who don't even like football!This kind of power has a few funny effects, of course, and I think one of them has been a certain amount of arrogance about ticket sales. The NFL has, for a number of years, been such a ticket sales sure thing that even slight weaknesses...

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