Bright Ideas

Adopt This Motto: Not More of the Same

On his blog dedicated to audience building, Matt Lehrman offers a helpful motto for nonprofits (that could be adopted by anyone in the live entertainment industry), which he hopes will lead to positive results 10 years down the road.He suggests carving out as little as 1 percent of your organization’s budget to create a “Not More of the Same” task force to advance your organization’s mission in some creative way --  guided by the principle that their responsibility is...

Read More

News

Free, But At What Price?

Should MoMA's Abby Aldrich Rockefeller Sculpture Garden be open to the public free of charge? (It's now the price of museum admission: $25.) That's the question New York's Museum of Modern Art is mulling over, to the dismay of some and approval of others.Landscape architect Michael R. Van Valkenburgh says what makes the garden great is its "cloistered isolation." And yet another landscape architect, Ken Smith, says, “It probably would bring in people to the museum who might not...

Read More

News

Appearing at TEDxBroadway 2014: Magician Todd Robbins

You take your seat. The lights go out. The doors are locked and a voice booms that you can’t get out. This is the beginning of Todd Robbins’ Play Dead, an interactive theatrical experience that just finished an extended run at the Geffen Playhouse in Los Angeles. While you listen to “true ghost stories about real people and unholy resurrection” and watch eerie stage illusions, a pair of unexpected hands might even startle you with their touch. It’s a...

Read More

Bright Ideas

Only Good Can Come From Open Rehearsals

Well-known British actor Robert Lindsay believes that productions should open rehearsals to the media, according to this Stage News article.I'll see you and raise you, Mr. Lindsay. Why not the public?Building connections, creating opportunities to get a behind-the-scenes look, stoking interest and generally increasing exposure for a work are all good reasons to do this. Reducing obscurity is, as always, the goal. As Mr. Lindsay said, "Actually it turned out to be a really good idea, as the adrenalin...

Read More

Pricing

Pricing Is Yucky

"Yucky" is a really useful catch-all term that little kids use to describe things that they just don't want to have anything to do with. I remember my own toddlers would describe various things as yucky, which didn't mean they smelled bad or had some horrible sticky substance all over them. It just meant they weren't interested and couldn't be made to get interested.I have a theory that a lot of the mistakes and misconceptions that people make about...

Read More

334 of 370« First...333334335336...Last »

Sign Up for Emails

VIEW PAST ARTICLES