Experience

Why Live Event Venues Are Never Full for Long, and Why That’s OK

Fifty percent of seats for live entertainment go unsold. Or is it 40 percent, or maybe 35? Different analysts and executives from major ticketing organizations have been quoted over the years at different numbers, but let’s just agree that it’s a substantial percentage, and a staggering raw number.But it’s also a classic “glass (or venue) half-full or half-empty” kind of question. Is the unsold seat total a bad thing, or is it more complex than that?Let’s work through it....

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ICYMI

In Case You Missed It

• Words are powerful, but when you use the wrong words to describe your business you might as well be speaking nonsense. Goldstar CEO Jim McCarthy explains why words like "guest" aren't the right way to go in live entertainment.• The Royal Opera aims to grab a younger audience by slashing prices and performing a risqué show for opening night. And that's only the beginning …• Earlier this week, we chatted with artistic director Jack Reuler from Mixed Blood...

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Marketing

Single-Use Marketing Programs

Last week, rap group Wu-Tang Clan announced a never-before tried launch program for its new album later this year. Called The Wu: Once Upon a Time in Shaolin, the collection of songs will be sold to one -- and only one -- person, after touring museums and galleries, where you will be able to buy a ticket to listen to the album for $30 to $50, according to this piece by Ilan Mochari in Slate.It’s a cool idea, and...

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Marketing

The Lion King Goes Viral

Who doesn't love a little free publicity? That's exactly what The Lion King production in Australia got when the video below went viral.To celebrate the launch of the show in Brisbane, cast members sang "The Circle of Life" on the airplane back to Sydney. You can feel the energy and even if it was preplanned, the video doesn't feel that way. It's fun to watch and easy to see why everyone's sharing it.

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Technology

Breaking Non-News: Amy Winehouse Not Touring as a Hologram

When technologies are new, people naturally make small-minded, limited assumptions about them. It’s human nature.Apparently, some fans of Amy Winehouse have heard (and probably started) the rumors that she would be touring soon, despite having died a few years ago, in hologram form.I predict there will never be a successful tour of a major star in hologram form. The reason I say this is that as soon as the technology is good enough to deliver a high-quality “performance” by...

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