News

Grow Your Attendance With an Audience Orientation

It feels like you could just cut and paste this story from year to year, doesn’t it? But, if you’re in our business, even if you’re not in the arts, this should concern you. If you’re here, it’s because you want to sell out your venue, and if you don’t really care about that because your nonprofit feels that worrying about selling tickets is too crass for words, then how about this notion?If you were selling out, these numbers...

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Experience

Bigger Venues Providing Better Experiences

As a rule, smaller, better venues at higher prices will succeed as compared to larger, worse venues, even those that are so big that there will be very inexpensive tickets available there. Bruno Mars in Las Vegas in a 3,000-seat house should command some pretty decent prices, and a lot of people will walk out of that show having been dazzled by their experience. I see this trend continuing and extending. Someone will build a 400-seat venue that delivers...

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Fans

Designate a Day for Taking Pictures With Cast

The headline reads: Joe Manganiello calls out audience photographer during A Streetcar Named Desire. And remember, Joe can turn into a werewolf if he gets angry, so for all of our sakes, refrain from the urge to take pictures. The other side of this, of course, is that some people love your shows enough to want to take pictures of them. Here’s an idea to borrow from your brothers and sisters in baseball: Have a picture day! Major League...

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News

Who’s to Blame? AEG Wanted MJ Healthy, Happy

The basics of this are that MJ’s family sued AEG for hiring the doctor who was convicted of involuntary manslaughter in Michael’s death because the family considered AEG negligent for hiring a doctor they should have known was trouble. AEG had said that Jackson chose Murray, but the jury disagreed: They decided that AEG had in fact hired the doctor, but that AEG wasn’t negligent in doing so.If you recall, the tour that would have been sold faster than...

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P&L

Revenue Up, Attendance Down on Broadway

Broadway producer (and Selling Out friend) Ken Davenport analyzes the first 13 weeks of the Broadway 2013-14 season … and he’s not happy. Though revenue is up .3% (Don’t spend that all in one place!), attendance is down 8.7%, which is on a base of attendance, which dropped 6.2%. Ken says, “I’m not sounding the alarm bells just yet, but I definitely have my finger on my ‘I’ve Fallen and I Can’t Get Up’ button.” OK, Ken’s alarm system sounds...

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