Marketing

WILK: Words I’d Like to Kill — E-blast

WILK: Words I’d Like to Kill is an occasional feature on SellingOut.com, where I identify a word, phrase, acronym, or piece of jargon that I think needs to go on permanent vacation. It’s usually because the word itself is either harmful to the success and interests of the live entertainment business or just downright annoying. Maybe both.Our WILK today is “e-blast.”Have you ever been e-blasted?Did you enjoy that experience?Frequently, I hear marketers of live entertainment talk about “e-blasts,” by...

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Customer Service

Sometimes it’s the Little Things That Make a Big Difference

Over on Seth Godin's blog he raises an excellent customer service point about wording the signs around your business (you know, the "no credit cards," "bathrooms are for customers only" that practically every establishment has in one form or another).The way you say these simple but essential phrases can make all the difference in both the image of your establishment and brand and how people act when they're there. Take a look at his suggestions for wording that works.

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Marketing

Live Rules! (But Don’t Get Cocky)

I used to have to convince people that live performance was the leading category in the entertainment business, but I hardly have to do that anymore. This is especially true in music, where it doesn’t take an expert to see that sales of recordings are sad and not due to rebound to past levels … well, ever.So live is where it’s at. Hooray for us! But this article reminded me that the real strength of a business model comes...

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News

Ticketing System Implementation Leads to a Riot

I often say that one of the wonderful things about working in live entertainment is that it’s not a matter of life and death. And while people who work in making sure venues are safe have a reasonable beef with that statement, even they would probably get what I meant.Ticketing is typically an even safer occupation. Nobody expects danger from the roll-out of a new system. Annoyed season ticket holders having to adjust to a new website perhaps, but...

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Marketing

Dramatic Improvements in the Technology That Powers B.S. Detectors

There’s no question that portable technologies have improved dramatically since the early '90s: mobile phones and computers existed then, but they work so much better now and everybody has them. In fact, they take these super-sophisticated tools with them everywhere they go.But that’s not the only technology of which you can make that statement, and this one is as important or perhaps even more important to modern marketers than computers and mobile phones.Of course, I’m talking about today’s high-tech...

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