Marketing

How a Show Benefits From Being Shareable

Once a show or event becomes "cool," tickets get easier to sell. As marketers of live entertainment, we know this instinctively. Celebrities courtside at a team's games or long lines of well-dressed, attractive people outside a venue show the world that somebody thinks these events are special in that slightly magical way that makes them more than just good entertainment value for the money.In fact, once a show becomes "cool," the value equation changes a lot. Instead of price...

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News

Not Feeling the Risk of Others

I saw Matilda in New York recently and loved it. Then again, I'm a fan of Roald Dahl's books and Tim Minchin's music and comedy, so I was probably an easy mark.But I'm not alone. Roald Dahl's work was the basis for generation-spanning hit books and blockbuster movies like Willy Wonka and the Chocolate Factory, James and the Giant Peach, Fantastic Mr. Fox and others. He wrote a Bond movie screenplay and the screenplay for Chitty Chitty Bang Bang...

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Experience

Why You Should Come to TEDxBroadway Next Monday

If you can make it, I strongly encourage you to get yourself down to New World Stages in New York City next Monday for TEDxBroadway 2014!If you do, you’ll be participating in a day that’s all about sharing interesting, provocative, possibly crazy, possibly brilliant ideas for the future of the Broadway ecosystem. True to the TED mission, TEDxBroadway is about "Ideas Worth Spreading." We’ll have about 20 brilliant presenters on the stage and another 500 or so brilliant people...

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Experience

Word Stock Update: Immersive Gets Mainstream Media Attention

A couple weeks ago, I suggested you hold your stock in the word “Immersive." If you did, you’re looking at big imaginary profits today as it continues to get discussed in larger and larger outlets.Time’s Richard Zoglin asks “Has Theater Lost Its Mind?” as the trend toward these immersive shows grows in New York and around the country. Of course, he’s being tongue-in-cheek, and he gets it right when it comes to answering why these productions are working. He...

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Marketing

Take Your Work From the Theater to the World Stage

Last Valentine's Day, Eve Ensler, Tony Award-winning playwright of The Vagina Monologues, asked people everywhere to put on their dancing shoes and boogie to show solidarity and draw attention to the injustices that affect women and girls around the world. This year -- today -- "thousands of events will take place in hundreds of countries and on six continents," according to this Huffington Post article. It's all part of Ensler's One Billion Rising Live (which will livestream these events),...

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