ICYMI

In Case You Missed It

We've gathered a few interesting articles that caught our eye this week that are worth a read. And now, in case you missed them ...Goldstar CEO Jim McCarthy discussed how important live entertainment is -- but cautioned against getting too cocky. Ready why here.Ken Davenport shared three things he thinks are wrong with Broadway marketing over on his blog, The Producer's Perspective. Even if you're not producing on Broadway, there are still lessons to take away from it.The...

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Marketing

Marketing Quote of the Week

 

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Picture Perfect

Picture Perfect

From time to time, we stumble across event art that’s so good, we feel compelled to share. And if you don’t know why event art is important, read this.Event image for Diablo Ballet's Great Masters program in Walnut Creek, CA.  

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Pricing

The Fastest Path to Devaluing Your Tickets

It’s simple, really. Build a good email list for your venue/show/organization and send them discounts to your own show.If you want to Turbo-devalue your tickets, always follow the same or a similar cadence in how you do this. I know of a major organization (that I’m not even going to name or say the genre but trust me when I say that everyone who will ever possibly read this is familiar with them) that at one point had a...

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Experience

Remembering Your First Theater Experience

We've been talking about children's entertainment a lot on SellingOut.com and Lyn Gardner at The Guardian offers further proof of just how important it is. She shared the stories of her early theater-going experiences and how they changed her life, and included the memories of a few others as well. A standout quote: "I recently ran into one of my daughter's primary school friends and she reminded me of the time we went to see the London Bubble's terrific Wonderland:...

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