Marketing

Dramatic Improvements in the Technology That Powers B.S. Detectors

There’s no question that portable technologies have improved dramatically since the early '90s: mobile phones and computers existed then, but they work so much better now and everybody has them. In fact, they take these super-sophisticated tools with them everywhere they go.But that’s not the only technology of which you can make that statement, and this one is as important or perhaps even more important to modern marketers than computers and mobile phones.Of course, I’m talking about today’s high-tech...

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ICYMI

In Case You Missed It …

A few stories from this week that we found interesting …Goldstar CEO Jim McCarthy shared an important lesson about pricing. Make sure you're not making this mistake.Disney announced new policies for same-day tickets for Aladdin and Newsies. Michael Gioia at Playbill has the full story.Lyn Gardner at The Guardian asks if theater critics need to widen the shows they choose to critique beyond the "obvious."Alexandra Coghlan of New Statesman shares her experience at one of the most intimate opera...

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Selling Out With

Selling Out With Ginger White

The city of Denver is making a commitment to the arts with its IMAGINE 2020 campaign, which aims to improve access to the arts for all its citizens over the next few years. When we learned about the program through an article in the Denver Post, we reached out to Ginger White, Deputy Director of Denver Arts & Venues and Imagine 2020 Project Manager.One of the most surprising barriers for citizens when it came to the arts wasn't lack...

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Bright Ideas

Kids Shows That Get It

Earlier today Goldstar CEO Jim McCarthy talked about creating children's entertainment that appeals to both kids and adults. Noted authors J.R.R. Tolkien, Maurice Sendak and Neil Gaiman are all on board with the idea and we found a few live entertainment shows that are as well.According to Goldstar reviewers, these shows are great examples of entertainment that's just fun -- plain and simple, no matter what your age:From Family Improv Comedy Show in Atlanta:"My family loved our night out...

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Experience

More about Making Great Work for Children

A couple weeks ago, I talked about how children are a great audience for live entertainment that isn’t being served well, and a lot of people responded supportively to this idea.Thinking more about that, one of the reasons that not enough of this content is being produced is that there’s a false assumption that if it’s “for” children, it isn’t “for” non-children. Being almost entirely non-children themselves, the people who produce this kind of content want to program for...

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