Marketing

Gateway Drugs and the Theater

This article from The New York Times talks about the new play Bronx Bombers, which is about the New York Yankees and their long, glorious history. Much of the talk when it comes to this kind of thing is that it can be used to get people who would not otherwise go to a play to go to a play. In effect, it can be used as a gateway drug to other, “harder” stuff.If it’s used as “bait” before...

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Experience

Ready for a Cold Weather Super Bowl?

Read up about how MetLife Stadium in New Jersey is getting ready for this year’s Super Bowl. Every few years, the NFL skips the balmy climates of places like Miami, Tampa, New Orleans and San Diego to hold a Super Bowl somewhere potentially chilly.This game, however, is the first Super Bowl in a cold winter climate and an outdoor stadium.* Indianapolis, Detroit and Minneapolis have all hosted, but their stadiums are all climate-controlled domes. MetLife is a great big...

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News

“Frozen” Songwriter Tapped for Disney Musical About Himself?

TEDxBroadway 2014 speaker Bobby Lopez writing the score for a Disney musical about a guy named Bob? I’m in.I’ll have to ask Bobby if this is going to be autobiographical.

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Marketing

Go Really Big When Reinventing Yourself

Check out the story by Venues Today about the reopening of The Forum in Inglewood. When AEG built the Staples Center for the Lakers, Clippers and Kings, it took the (formerly) Fabulous Forum off the A-list of venues, but Madison Square Garden just placed a $100-million bet that it can bring it back.I’m going to ask my pilot to overfly Inglewood on my return to L.A. later this week, so I can see the largest vinyl record ever built...

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Experience

Pick a Venue, Make a Statement

Site-specific performances aren't common, but they happen. This is the first site-specific performance I've heard of where the site and the content have such a powerful connection.The show itself, The Death of Bessie Smith, is about a segregation-era hospital and the death of the famous blues singer of the title, but the hospital where it’s happening is on the verge of closure. The content of the play takes on social issues that in some ways resemble the issues raised by...

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