Marketing

More Exposure Equals More Seats Filled

This is just basically me clicking "like" on Lyn Gardner's thoughts about broadcasts not threatening the value of live theater (and I would add, of other live performance). Read it.Exposure to something compelling leads to more interest, not less. Obscurity is the enemy, not availability. Learn it, live it.

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News

Who Would Want to Keep Peter Pan in the Dark?

More people saw The Sound of Music Live! on television at the holidays last year than went to a Broadway show in the entire year. The availability and, I suspect, the popularity of the show led some people in what I think of as the Theater Suicide Cult to find any way at all to criticize the production and snipe about the various qualities of the performers.Just imagine the fits they had when they heard that NBC is perpetrating...

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Word Stock

Word Stock Market: Immersive

The Word Stock Market is an occasional feature on SellingOut.com, where I will tell you whether to buy, sell or hold a certain word based on whether that word has a strong future or has seen better days. For example, if you’d bought the word “hybrid” 10 years ago (when it meant a cross between a horse and a donkey, not an eco-friendly car), you’d be rich today. On the other hand, if you’d bought “digital camera,” you’d be...

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News

Uptick in Vinyl Sales Proves Value of Recorded Music Headed to Zero

In another universe, I'm one of the people cheering and holding a pennant that sales "Vinyl!" on it.But in this one, I'm just not that gullible. When we talked about music sales recently, I knew that people would take the bait on the deceptive infographic showing the "explosion" of sales of recordings on vinyl. Up 33%, while digital is down 8%! Of course, you don't need a degree in statistics to look just slightly deeper at those numbers and...

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P&L

Doing Pretty Well for Somebody Who’s Dead

Cincinnati is a small market, not known for fabulous wealth or la-di-da citizenry. In 2009, according to this article, the Cincinnati Symphony Orchestra, like many orchestras nationally, was "facing an existential question" and " ... had to make dramatic course corrections quickly for us to continue on," according to Trey Devey of the CSO.They focused on growing audiences, not necessarily ticket buyers but those aware and engaged with them in any form, to grow the financial base. They increased...

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