Pricing

Even a “Free” Ticket Isn’t Free

The price of a ticket is much more than just the amount of money they give you to be allowed in the venue.I don’t just mean parking or the babysitter or the other legitimate hard costs that might come with a trip to see an event, though those are very real too.Recently, we talked about realizing that we are, as an industry, on the wrong side of the Convenience Gap compared to other forms of live entertainment, and I...

Read More

News

Experts Answer Important Question: Why Is Opera Important?

While nearly everyone in the live entertainment industry likely has an answer to this question, we enjoyed reading the responses from the collection of opera experts The Guardian rounded up. You can read the full article here, but we've included a few favorite quotes below:  "The combination of dramatic narrative, stagecraft and music, and especially the range and vulnerability of the human voice, make opera the art form that comes closest to expressing pure emotion." -- Richard Mantle, general director, Opera...

Read More

Bright Ideas

Variable Versus Dynamic Pricing

Do you have one of those friends who can’t resist correcting people on the proper use of “who” versus “whom”?  Perhaps you don’t because you are that person. Regardless, you’re all welcome here.Personally, I let the who/whom thing go because I’ve never misunderstood anything said to me because of it.Other frequently mistaken words though aren’t as harmless. They have the potential to get you all mixed up, crazy, and worse still, losing out on money from ticket sales.So we’re...

Read More

News

JK Rowling Brings Harry Potter to the Stage — Sort Of

Here's some news that's sure to make all the Harry Potter fans (this one included) excited -- JK Rowling is collaborating on a West End play detailing Harry's early life and his parents' lives.This is just one small part of the expansion of Potter's world beyond the books and film adaptations, but if the theme parks, merchandise and Pottermore website are any indication, this production could prove to be very popular. And who knows, maybe it will start that...

Read More

Bright Ideas

Michael Sam and How he Reminds us That the NFL Is Better at Story Than the People Who Are Supposedly all About Story

Even if you don’t watch football, there’s a good chance you saw the video of Michael Sam, who is now the first openly gay man to be drafted by a pro football team.This powerful episode was just one of the story lines that ran through the NFL Draft last week, and it reminded me how good that organization is at creating and facilitating  "Story" with a capital "S."I’m talking to you, theater industry. You know I love you, so...

Read More

326 of 387« First...325326327328...Last »

Sign Up for Emails

VIEW PAST ARTICLES