Bright Ideas

Kids Shows That Get It

Earlier today Goldstar CEO Jim McCarthy talked about creating children's entertainment that appeals to both kids and adults. Noted authors J.R.R. Tolkien, Maurice Sendak and Neil Gaiman are all on board with the idea and we found a few live entertainment shows that are as well.According to Goldstar reviewers, these shows are great examples of entertainment that's just fun -- plain and simple, no matter what your age:From Family Improv Comedy Show in Atlanta:"My family loved our night out...

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Experience

More about Making Great Work for Children

A couple weeks ago, I talked about how children are a great audience for live entertainment that isn’t being served well, and a lot of people responded supportively to this idea.Thinking more about that, one of the reasons that not enough of this content is being produced is that there’s a false assumption that if it’s “for” children, it isn’t “for” non-children. Being almost entirely non-children themselves, the people who produce this kind of content want to program for...

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Bright Ideas

Hilarious Video Proves Customer Service Can Have a Sense of Humor

This Southwest flight attendant's approach to customer service is certainly entertaining, whether or not you agree with the method you've got to admit she's got people listening.

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Pricing

Overvaluing Premium Sales

Venues have gotten much more sophisticated in the last seven or eight years at creating and selling “premium” tickets and ticket packages. I was reading recently about the Seattle Mariners’ successful program to do this recently, and it made me give this issue some thought.As I’ve said many times on this issue, I’m for it. Provided you don’t punish people for not buying premium and you legitimately deliver a ‘premium’ value, this should be a sustainable and positive way...

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News

Inspiring Story of the South Dakota Symphony Orchestra

In 2010, the South Dakota Symphony Orchestra in Sioux Falls was running out of cash and out of time. But recently Jodi Schwan of the Argus Leader shared the miraculous story of how they managed to keep operating and are now almost back to normal. Their methods may not work for everyone but it's always great to see live entertainment and culture triumph.A standout quote from the piece: “The lesson I’ve learned is … don’t avoid making the tough...

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