Marketing

My Dear Aunt Sally

I don’t have an Aunt Sally.That was just my way to get you to start reading this before I tell you that I’m going to talk about math …But before you click "back" or shriek in Wicked Witch-like horror when doused with water, know that I majored in English in college! I wrote a thesis about Frankenstein. I like T. S. Eliot.I’ve got non-math-person cred.So stick with me. If you’re a live entertainment marketer and you’re math-phobic, I’m going...

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Experience

Why Lyricist Tim Rice Wants You to Fail

Grammy, Oscar and Tony-winning lyricist Tim Rice (The Lion King, Jesus Christ Superstar, Evita, Beauty and the Beast) is very concerned. He thinks we live in a world where "everyone has to pass." According to this article by Hannah Furness for The Telegraph, he "worries about the lack of mistakes permitted in the modern day, in a culture where there is 'very little failure.'"Rice actually thinks failure is the best thing for some people (he failed the exam to...

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Marketing

If You Can’t See It, It’s Not There

I went to business school with a rocket scientist.I mean that literally. One of my classmates, and somebody that I found myself working with frequently, was an actual NASA rocket scientist, and just as you’d expect, he was wicked smart.One time, we were working on a project where we were evaluating the marketing programs that a company in this case study had done to figure out whether they should continue them, cut them or add to them. We graphed...

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ICYMI

In Case You Missed It

Each week we’ll share a collection of articles we think are well worth reading. And now, in case you missed them …• NPR's Rachel Martin drops in on the Detroit Symphony Orchestra and their recent flash mob performance at a suburban Detroit IKEA.• On Pacific Standard, Paul Bisceglio suggests that "listening may not be the best way to judge an orchestra’s chops." Because maybe we see good music better than we hear it.• The Guardian's theater blogger Lyn Gardner...

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Marketing

Take Your Organization From Scrappy to Successful

Here’s an inspiring success story about Patrick Dooley, the artistic director of Shotgun Players in Berkeley, Calif. In 1992, the theater company called the basement of La Val's pizzeria home. Twenty-two years later, they operate out of a hip 120-seat converted church called the Ashby Stage. And they’re about to open Tom Stoppard's epic trilogy The Coast of Utopia.Two of Dooley’s quotes in Karen D’Souza’s San Jose Mercury News article caught my eye. The first shows he’s really paying...

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