Word Stock

Word Stock Market: Charger

The Word Stock Market is an occasional feature on SellingOut.com, where I will tell you whether to buy, sell or hold a certain word based on whether that word has a strong future or has seen better days. For example, if you’d bought the word “hybrid” 10 years ago (when it meant a cross between a horse and a donkey, not an eco-friendly car), you’d be rich today. On the other hand, if you’d bought “digital camera,” you’d be...

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News

Jim on Bloomberg Talking Live Events and Mobile

Earlier today, I spent some time chatting with Carol Massar from Bloomberg TV about the future of mobile and live entertainment.

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Experience

Fingers Crossed the Marvel Show is Done Right

Marvel Reveals Live-Action Stage Event to Launch 2014.As I said recently, good live family entertainment should work. This will be a big success IF the show honors its audience. I have no idea what this show will be like, but shows like this have gone a couple of different ways: Trade solely on the fact that they have familiar, popular properties (like superheroes that we all know and love) and then do the minimum to wrap something you can...

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Experience

Dodgers Show What Being Audience-Oriented Means

The Los Angeles Dodgers are in the playoffs, which means that everyone wants to be at the games. I went to a game during the series before this one, wherein they beat the Atlanta Braves, and it was crowded. But of course, that’s what you’d expect. These games are sold out and very popular.Except it wasn’t just a sell out. The car traffic was extreme, with waits in the parking lot that kept the stadium only partly full for...

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Pricing

Brainwaves Show What People REALLY Think of Prices

Is Your Coffee too Cheap? Using Brainwaves to Test Prices.This is an interesting read about a German scientist who is experimenting with the brainwaves of people who are looking at different prices for Starbucks coffee. The specifics are not as important here as an idea that I REALLY want you to understand:Price is one of the most powerful tools in a live entertainment marketer's toolkit, and it can't be a hostage of your ego or your "gut."The reason for this...

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