Bright Ideas

Unproductive Assumptions Can Linger, and We Don’t Even Know It

Take five minutes, and watch this short video below about an Arkansas high school football coach who has thrown out assumptions that nearly every football coach makes.For the non-football inclined, here’s the basic story. A football team has four chances (called “downs”) to go 10 yards forward. If they succeed, they get four more chances to keep going, with the goal of going all the way down the field and scoring a touchdown.Most of the time (virtually all of...

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Half-Bakery

Data or Gut? They Go Hand in Hand

So, data or "gut"?Really, it's a phony baloney question. I'll have both, please. Gut alone is basically just you being a witch doctor, which is fine as long as you're right. (Don't mess up.)Data alone is OK, but I think in arts and entertainment, you'll hit a wall pretty quickly. Data is backward-looking by definition. Steve Jobs didn't come up with the idea for the iPhone by reading the results of an A/B test, but a lot of the...

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P&L

Orchestras, First Step to Financial Health is Happy Audiences

Don't expect the drumbeat of financial trouble for orchestras to stop.Here are a couple quotes that I think are helpful in thinking about the long-term resolution of this. First, from the Chairman of the orchestra's board, "Despite the Brooklyn Philharmonic's tremendous artistic successes over the last couple of years, the orchestra continues to experience financial difficulties."If an organization's definition of artistic success diverges too much from the definition of its audience or the potential audience that it needs, those...

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Bright Ideas

“Jagged Little Pill” Musical Combines Fresh With Familiar

I predict that this actually occurs. If the American Idiot formula can be replicated, the base material is there. If you haven't seen American Idiot, it weaves a story from an existing album with just a smidgen of dialogue and no new or even much modified music. Some so-called jukebox musicals are merely a vehicle for performing some popular songs on stage without the nuisance of having to have the actual creators of those songs present. Others, like American...

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News

Coming Soon: Buy a Shot on the Kiss Cam, Upgrade Your Seat at an Event

A few days ago, Ticketmaster announced that it’s working with a company called Experience to allow people to upgrade their seats shortly before or even during an event. Also, this app will allow you to buy certain kinds of things (one of the examples the press release gives is “having a mascot visit a seat at a ball game”) that normally you would either have had to buy as some kind of VIP package, or wouldn’t be able to...

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