Bright Ideas

Concert Window Founder Dan Gurney at TedxBroadway 2014

If you haven’t yet heard of Concert Window, here’s the scoop: You can webcast your performance from a venue or your living room all around the world. Musicians can make extra money and gain fans worldwide, and viewers can chat with others while enjoying the best seat in the house. And you can stream or watch on your smartphone, tablet or Apple TV.There are over 100 exclusive concerts a month -- 210 shows in the next 30 days, to...

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News

What Reinvention Sounds Like

Slate's Mark Vanhoenacker has declared classical music "dead" in America. I'm not sure if there are other continents or republics where it's all the rage, but here in the U.S.A., it's not just in trouble. It's deceased, passed on, bereft of life.As John Cleese would say, it's an "ex-parrot."This, of course, is an exaggeration, but only technically. Both financially and in terms of cultural relevance, it's bad, and there are very few arrows pointing up.But here's my theory. Death...

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Marketing

An Unexpected Upside to Niche Programming

Programming content for a  venue has more impact than probably anything else on sales. A lot of people approach this with the assumption that it's best to appeal to more people -- as many and as broad a group as possible.Funnily enough, it often works the other way around. Narrowing the focus of your content to a group that can seem unbelievably small can be even more effective. An off-Broadway show called Craving For Travel (bit of an awkward...

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Innovation

A Cultural Force That’s Bigger Than You Think

Perry Farrell (of Jane's Addiction fame) is developing an immersive, EDM-based musical in Vegas. In addition to being a magnet for more hashtags than a NASCAR has ads (I count Vegas, musical, EDM and immersive), it's also pretty intriguing. I'd go.Keep an eye on this! The evolution and maturity of EDM (electronic dance music) as a cultural force is going to have a big impact on the world of the near future. Just as rock 'n' roll and later...

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News

“Frozen” Songwriter’s On Fire at TedxBroadway 2014

TEDxBroadway 2014 speaker Bobby Lopez is on fire right now! And, ironically, it’s all because of Frozen.Not only is his song “Let It Go” sweeping the nation, but the show is now destined to appear on Broadway. He must feel like Pacino in The Godfather, Part III, where as soon as his work leaves Broadway, “they keep pulling him back in!” In this case, though, it’s a very good thing!I’ve been privy to his thoughts about his TEDxBroadway talk,...

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