Word Stock

Word Stock: Print at Home

Hard tickets are stupid. Imagine stacks of printed, unique tickets shipped to ticket sales outlets, each one completely untraceable and unreplaceable. If you don’t have to imagine it because you can remember it, you’re probably thinking “good riddance” right now, and if you are imagining it, you’re probably scowling in puzzlement and confusion. What the heck kind of system was that?Of course, it got better. First, the tickets were organized into a central data base and printed on-site via...

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News

Break Out the Tissues for This Orchestra Marriage Proposal

What happens when you mix a surprise orchestra performance with a marriage proposal? Something unique, memorable and completely romantic ...Read more about the couple on The New York Times website.

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Bright Ideas

Is Live Entertainment a Competitive Field?

There’s something sinister about the question “Who’s your competition?”On the one hand, it’s simple enough. If you’re the RED cola maker, then the BLUE cola maker is your enemy. Metaphorically, if the RED cola ship wandered into the same water as the BLUE cola ship, they’d go at each other with cannon and gun 'til somebody won.So who’s your competition? Who would you shake your fist at angrily and say “Bastards!”?And furthermore, given the Convenience Gap faced by all...

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ICYMI

In Case You Missed It

Each week we're sharing a few stories we found interesting and worth a read. And now, in case you missed them ...Goldstar CEO Jim McCarthy illustrates how live entertainment is on the wrong side of the convenience gap -- and how that doesn't have to be a bad thing.Over on Top Rank Blog, Lee Odden got some of the top marketing professionals around to share their marketing predictions for 2015.We had a chat with the incredibly talented and successful...

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Picture Perfect

Picture Perfect

From time to time, we stumble across event art that’s so good, we feel compelled to share. And if you don’t know why event art is important, read this. Event image for Women's Professional Soccer Team Boston Breakers.

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