Selling Out

This holiday week, we’re taking a look back at a couple of Jim posts about baseball and pie — and marketing, of course."Why is a rivalry more interesting? A few reasons, potentially:First, there’s some animosity, or at least contention between the two sides. Although in most cases in sports, I think this animosity is mostly good-natured (among the teams themselves, if not the fans), it gives everyone involved a little more motivation to hustle, to care, to scream their...

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This holiday week, we're taking a look back at a couple of Jim posts about baseball and pie -- and marketing, of course."What 'grows the pie' for live entertainment? In my view, it’s three things:1. Better content. And by 'better,' I mean designed to be in the intersection point between the creative vision of the artist/company/organization and the delight of the audience. B+ doesn’t get it done. 'Expected' doesn’t get it done. Delight, surprise and excellence equals better,...

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Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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A couple weeks ago, I made the following point: “Without meaning to, I’d say our industry has made it pretty hard to buy live entertainment. Ticket buyers are generally confused, frustrated, suspicious and trepidatious.” That’s right. As a group, we put obstacles in the path of people who are just trying to give us money and attend our events. This sucks, but let’s stay positive for a moment and look at the beginning of my sentence:“Without meaning to …”Well … true...

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A lot goes on in our world each week -- some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!“Philadelphia’s Tony Awards” Are Changing: The Barrymore Awards, otherwise known as “Philadelphia’s Tony Awards," are going gender-neutral, according to John Timpane for The Inquirer. Timpane explains, "Instead of a best actor and best actress, there will now be awards for best...

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