Selling Out

Happy Halloween. To celebrate, we’re sharing an oldie-but-goodie post from Jim ... with a Halloween theme:Word Stock Market: SpooktacularThe Word Stock Market is an occasional feature on SellingOut.com, where I will tell you whether to buy, sell or hold a certain word based on whether that word has a strong future or has seen better days. For example, if you’d bought the word “hybrid” 10 years ago (when it meant a cross between a horse and a donkey, not...

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A few weeks ago, 10 million members woke up to find 300 Goldstar Rewards points in their accounts. They just magically appeared. If you look, you have them in your account, too. Now, for every $1 spent on Goldstar, members get 1 reward point. For every 400 points earned, they’ll get a $5 reward to spend on tickets. Thousands of people have already cashed in their points to save money on their next night out at your event. This program harkens...

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Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The One Word I'll Never Say Again ...Here’s one thing I’ve learned in my time working with live entertainment marketers and venues.Never say “algorithm.”It’s an ugly word. It sounds like “rhythm,” as though we’re going to get down to some funky beats, but it turns out to just be math. … Still, since people seem to use smartphones and...

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TEDxBroadway 2019 might be a wrap, but we’re working hard behind the scenes to get this year’s videos online. And, well, we just couldn’t wait to share Sammi Cannold’s talk with you.In her talk, the young director shares her experience researching for a new production of Evita (at New York City Center November 13-24). Her conversations with Eva Perón’s nurse and confidant taught her to feel the weight of a storyteller’s responsibility.We’re incredibly grateful to Sammi for sharing her story. We’re certain you’ll enjoy...

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