Selling Out

This week, Goldstar CEO Jim McCarthy was joined by American Shakespeare Center’s Ethan McSweeny and pharma/biotech attorney Denise Esposito.  Their chat drills down on what the process looks like for getting a vaccine and what organizers are doing to mitigate risk and bring audiences back now. They discuss a variety of solutions, including staff “bubbles,” outdoor and virtual events, and even special HVAC systems to reduce virus spread. Jim also shared the latest Return Readiness Score and insights from our ongoing...

Read More

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. This is interesting. The highlights from early August below: When asked to “describe your willingness to go out to live events” on a scale of 0-100:  the average response score was 34.  For New York respondents specifically, the score was 41.  If venues followed strict cleaning routines and social distancing policies, that number goes up to 43 out of...

Read More

Seems like none of us can wait for the vaccine, but developing a safe and effective vaccine takes time. So, for our next Expert Chat we’ve invited a pharma/biotech attorney who’s an FDA veteran to explain the process for developing a vaccine. We’ll also pick the brain of an acclaimed director (to explore how live event organizers can adapt and thrive in the meantime). Join Goldstar, Ethan McSweeny (Artistic Director of the American Shakespeare Center), and Denise Esposito (co-chair of...

Read More

Twice a month, Goldstar is surveying its event organizers across the country to see when they plan on reopening their venues and if they’re trying online events. The results from Mid-July: [click on the image to enlarge] [click on the image to enlarge] Check back here for the next round to see how reopening timing evolves. You can also watch our live expert chat series to see the latest results and get advice from event organizers, virologists and more. 

Read More

This week Goldstar CEO Jim McCarthy was joined by LA Sparks President and COO Danita Johnson and San Francisco Giants’ EVP Staci Slaughter. They chatted about staff safety, rethinking the consumer experience across all genres (during the pandemic, of course, but also for the future), how a “bubble” could work for theater, and why you should “never let a good crisis go to waste.”  Jim also shared the latest Return Readiness Score and insights from our ongoing consumer survey.  Watch the...

Read More