#MondayMotivation: The Future Is About Attention

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: You Can't Fill Your Stomach on Low-Hanging Fruit.If you’re standing under an apple tree, and you want one apple, you do the obvious thing: You take the apple that’s easiest to pick.You don’t climb the tree, risking your life and ruining your sweater on the branches as you get to the top.You take the low-hanging fruit.It’s an excellent...

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The Year Ahead: Predictions From Marketing Experts

Marketing Land has compiled 20 expert predictions for what successful marketers will do in 2019.We share three below, then read the rest of the predictions here."Email marketing trends to expect in 2019 To maximize revenue from email marketing campaigns, marketers need to ensure they are sending relevant content to high quality value email subscribers and stop focusing on the total quantity of emails sent. — Kyle HenderickWant to create better experiences and brand loyalty? Lean on your data Now more than ever,...

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The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Dec. 30

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Social Media

The Year Ahead: 2019 Social Media Trends

We can't believe it either: 2019 is here! And so are the predictions about what to expect in the coming year.Entrepreneur's Deep Patel highlights the top 10 social media trends to watch for this year. We're sharing three trends below, then read the rest here.Social media is about storytelling. Social media’s popularity is rooted in the fact that it allows us to share our life experiences with friends and families. We get to tell our stories through our posts, and...

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Customer Service

Selling Out Editors’ Picks 2018: Customer Service

As we wave goodbye to 2018, we wanted to take a look back at some of our favorite posts of the year. Today, we’re highlighting: Customer Service.You can click on any title below to read the full article:Put the Members and Their Experience First Amy Gardea, Goldstar's Senior Director of Customer Service, explains: "We put our members and their experience above all else, and we make that clear to them from our first interaction to our last. Although the ticket...

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