Selling Out

TEDxBroadway speakers cover a lot of territory. How to make Broadway better, of course, but also how to make our communities better, and even ourselves. Lose weight, get fit, drink less, save more -- some of those we’ve discussed, but some are just a few of the resolutions we all seem to have at the start of a new year. And while accomplishing any one of these goals should make us happy -- they might not actually be the...

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It’s a fun industry. Period. Those of us who work in it know that to be true and relish the perks. And, now a new study shows that going out to live events helps reduce death risk for customers. Inc. shares highlights from a new study of 6,710 adults aged 50 and over, published in the British Medical Journal: "It seems that those who participate in cultural activities live longer. Those who went to the opera, theater, art galleries or museums just once or...

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Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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As we wave goodbye to 2019, we wanted to take a look back at some of our favorite posts of the year. Today, we’re highlighting a few Selling Out With Jim McCarthy PODCAST posts. You can click on any title below to read the full article: Arcane Forms of Entertainment With Todd Robbins Todd Robbins has built a successful career in the New York City area utilizing what he calls “arcane” forms of entertainment. He is a veteran of numerous television, sideshow...

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As we wave goodbye to 2019, we wanted to take a look back at some of our favorite posts of the year. Today, we’re highlighting a few posts from our CEO, Jim McCarthy, about customer commitment. You can click on any title below to read the full article: Experience – Expectation = Satisfaction "There’s an easy way to understand how positively customers are likely to feel about us (or any business). It goes like this: What I actually experienced (minus) What I thought...

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