Selling Out

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Goldstar Distribution Network: Why We Built It.Goldstar’s about connecting your event with our audience. That’s our thing.I’ve said that, or something like that, lots and lots of times, but it started to occur to me a few months ago that it wasn’t quite right.Our thing isn’t about connecting your event with our audience. It’s about connecting you with...

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It’s the end of the week — when we share a TEDxBroadway talk from our vaults. Broadway News announced that the Rockwell Group is planning a Broadway-themed hotel, and "the initial 2020 art exhibition, which will be displayed in the hotel’s public spaces on a six-month rotation, will be curated by scenic designer Christine Jones." Here, Jones talks about Theatre for One, a portable, private performing arts space for one actor and one audience member with no barrier between...

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Editor's Note: Our own Jim McCarthy shared some thoughts about Customer Commitment with the Goldstar team, and, well, we thought you might get something out of it, too.From: Jim McCarthy jmccarthy@goldstar.com Sent: Fri 4/26/2019 4:16 PM To: GSEHi Everybody!As we talk about Customer Commitment, the more I think about it, the more a single word comes to mind: Quality.That may sound a little weird to you. Quality may imply craftsmanship or great ingredients or even high-tech robots on an assembly line...

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At last year’s TEDxBroadway, David Korins wowed everybody in the sold-out house with his talk, “3 Ways to Create a Space That Moves You.” If you were there, you heard everyone buzzing about it in the lobby at New World Stages during the cocktail hour. And the buzz didn’t stop there. In fact, it’s still happening. His talk has been watched by 1,363,971 people online and has been translated into 11 different languages. Clearly, just like the TED mission, David’s is “an...

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Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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