Selling Out

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Happy #TBT! Here’s an oldie-but-goodie post from Jim: Avoid Extendinitis.This is a malady akin to Pretendinitis but unfortunate in its own way.Extendinitis is the phenomenon where producers of shows believe that people will get more excited and buy more tickets to their show if they believe that the run is short.Not when the run is actually short, but when you’re supposed to believe the run is short.Let’s try a little experiment.Tomorrow at noon, I’m going to stand on the conference...

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We all know concerts can be a blast, but can they actually improve your health? Well, this week an interesting article landed in our inbox from Alex Frank of Music Instruments Center. It lays out the many, amazing benefits of music, and offers ways to maximize them. Of course, one big way is:"Go to a concert or festival. Before recordings, people went to concerts and festivals to hear their favorite music. But even after streamed music became popular, people...

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Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Would you build a pipeline for beer so your patrons don't have to wait an extra second for their pint?It may sound crazy, but The Local reports that a heavy metal festival in Germany is doing just that. "In anticipation of all the beer to be drunk, the fest is building its first ever beer pipeline to transport the average 400,000 litres of brew consumed each year to the concert grounds. And the pipeline system will be speedy enough for...

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