Bright Ideas

Podcast: Creative Entrepreneurship With Jim McCarthy

On his podcast, Business for Unicorns, business coach and entrepreneur Michael Keeler speaks with inspiring leaders and entrepreneurs who believe that business is one of the best tools for making a powerful, positive impact on the world.On this episode, Keeler talks creative entrepreneurship with Goldstar CEO Jim McCarthy.Listen to the episode.Read More:Are You on Pace for a Record Season?The Show Love Podcast: RagtimeIs Your Advertising Working for You?#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } /* Add your own MailChimp form style overrides...

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Marketing

Your Checklist for Social Media Marketing

Social media is a crucial part of any organization's marketing plan.Tony Bradley shares four tips to help streamline your process to get better results out of your social media marketing efforts. We share one tip below, then you can read the rest."Set your goalsPhoto Credit: Glenn Carstens-Peters via UnsplashBecause your goals are the guiding compass to your campaigns, it’s crucial for you to define them clearly before you start. Whether you’re publishing a new post, running a new...

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Marketing

25th Anniversary of Vans Warped Tour: Kevin Lyman’s TEDxBroadway Talk

Vans Warped Tour is celebrating its 25th anniversary with a few special concert events in 2019. Three dates have been announced so far -- as well as the epic lineup.On the day the event lineup was announced, Vans Warped Tour founder Kevin Lyman tweeted:Lyman shared his thoughts about Vans Warped Tour at TEDxBroadway: "When your festival is older than your customers ... " Watch it here:Read More:Are You on Pace for a Record Season?The Show...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week Ending March 3

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: The Mobile Revolution is Over

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Mobile Gets You Everyone.Let’s talk about the importance of good mobile technologies for live entertainment marketers. We’ve been investing in it for years because mobile technology via smartphone is the dominant consumer platform and will be for at least 5 or 10 years.Photo Credit: Benjamin Sow via UnsplashCompared to desktop computers, mobile is relatively new, and as a result, those...

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