Selling Out

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

Southwest is being applauded for the way the airlines runs its business -- again.In his Inc. post comparing Southwest and another airline, Bill Murphy Jr. highlights a Maya Angelou quote:"People may not remember exactly what you did, or what you said, but they will always remember how you made them feel."  Murphy writes: "And those feelings develop based on our cumulative experiences: a combination of the shared experiences we all have from following the news, and our personal experiences interacting...

Read More

If you're a Goldstar organizer -- or maybe you're not yet and want to be one -- we've got a webinar you might be interested in. The Audience Marketing Platform is Goldstar's platform to market events and sell tickets.Wondering where to start with the Audience Marketing Platform? Want your events up faster and more control over your ticket inventory? Join Goldstar for a quick walkthrough and Q&A session with Shawn Hunter from our Organizer Success Team.This month’s session will be...

Read More

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!New Code of Conduct Crafted for the Performing Arts: At midnight on May 1, a new collective called We Have Voice released its Code of Conduct to Promote SAFE(R) Workplaces in the Performing Arts. According to NPR's Michelle Mercer, it's "an...

Read More

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Why Channels Matter: The Golden Eggs.For live entertainment and arts, perhaps even more than for most other things, channels matter.What do I mean by a channel? In nature, a channel is a waterway or a clear and navigable path through the sea. In broadcasting or in marketing, that definition became somewhat more metaphorical, as a TV “channel” is...

Read More