Marketing

Pro Tip: Promotional Marketing With Wendi Lebow

Meet Wendi Lebow Title: Chief Venue Officer Hometown: Jacksonville, Fla.Best Live Show She’s Ever Seen: “Man of La Mancha at the Alhambra Dinner Theatre when I was 10 years old. That show made me LOVE this business.”SO: Cyber Monday is fast approaching. Why should organizers participate in Goldstar's Cyber Monday promotion?WL: Cyber Monday is our biggest promotion of the year. Goldstar members typically spend 30% more during this time of the year. Views to emails, the site and app increase 23%...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Nov. 4

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: Now That You’re Dead, What Are You Going to Do With Your Life?

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: What Reinvention Sounds Like.Slate‘s Mark Vanhoenacker has declared classical music “dead” in America. I’m not sure if there are other continents or republics where it’s all the rage, but here in the U.S.A., it’s not just in trouble. It’s deceased, passed on, bereft of life.As John Cleese would say, it’s an “ex-parrot.”This, of course, is an exaggeration, but...

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Experience

Is There a Right Way for Audiences to Behave?

Kaya Oakes got shushed at a Yo-Yo Ma concert, and she wrote an article about how the churchlike atmosphere that audiences expect at these concerts is killing classical music.Oakes shares how disruptive the shushing is (the woman does it to others in the audience) and about how the day before Yo-Yo Ma had performed at a strikingly different venue: a street party.Oakes writes, "I wish I could tell the shushing woman we need ways of experiencing classical music other...

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Bright Ideas

The Play’s the Thing …

With so many new plays opening on Broadway, we couldn't help but think about the playwrights who have graced the TEDxBroadway stage over the years.Patricia Ione Lloyd (Her play Eve's Song has been extended at The Public Theater, and we still can't get a ticket!) asks, "Where Does Your Soul Live?"Big props to Alexander Dinelaris (won an Oscar for Best Original Screenplay for Birdman and wrote the book for the musical On Your Feet), who speaks about "Surprising Inevitability."And,...

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