Selling Out

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Variable Versus Dynamic Pricing.Do you have one of those friends who can’t resist correcting people on the proper use of “who” versus “whom”?  Perhaps you don’t because you are that person. Regardless, you’re all welcome here.Personally, I let the who/whom thing go because I’ve never misunderstood anything said to me because of it.Other frequently mistaken words though aren’t as...

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It’s the end of the week — when we share a TEDxBroadway talk from our vaults.This week’s Fresh Idea Friday features Freestyle Love Supreme and their 2014 performance from TEDxBroadway.TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now!Read More:TEDxBroadway Announces Speakers Customer Commitment – The Customer Is Always Right? Edition Apps Are Dead. Long Live the App.#mc_embed_signup{background:#fff; clear:left;...

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The Indianapolis Colts announced that children 24 months and younger can now get into Lucas Oil Stadium for free, reports TicketNews.That's a big bonus for fans -- and it lets them know: "We’re thinking about our families and trying to make it as easy as possible for them to come," Stephanie Pemberton, vice president of marketing for the Colts, said in a statement.Other family-friendly changes include "kids meals, which includes a hot dog, apple slices, string cheese, and a...

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The countdown is on for TEDxBroadway 2019! You’ve heard that Rachel Chavkin, David S. Leong, Arvind Ethan David and Shakina Nayfack are among the first speakers to be announced. We'll share more speakers with you soon.Meanwhile, here’s what you might not know about TEDxBroadway.1. Not all the action happens on stage. Nope, there aren’t any breakaway sessions or panels happening simultaneously. But there are plenty of things happening in the lobby during the breaks. There have been stretches with Mark Fisher of...

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