#TBT

#TBT: One-Step Strategy for Success: Be Awesome, Part I

Happy #TBT. Here’s an oldie-but-goodie post from Jim: One-Step Strategy for Success: Be Awesome. We're breaking it into two parts. Check back next week for Part II.In 2009, Bob Lefsetz wrote about the state of music and the music business.I'll paraphrase here, which of course means you’re getting my interpretation of what he said, so maybe it’s best if you also go read his piece, too.But his point is this, as far as I can tell: The concert business (or...

Read More

News

Jim Shares Insights at Leadership Pasadena

Visitors to this blog are fortunate to read Jim's insights on leadership, business and purpose regularly, but a lucky few people also got to hear him in person at Leadership Pasadena's educational session on start-ups and entrepreneurs.Pasadena Business Now reports on last week's event: "Jim McCarthy, CEO of Goldstar, discussed his personal philosophy of business and leadership. His stories of humanity and giving brought tears to many eyes and motivated all to do more for more. It was clear to all why...

Read More

Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending April 16

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

Marketing

Think Outside the Industry: How Cooking Panda Engages With New Audiences

How can we keep existing -- and catch new -- customers' attention? We're all looking for answers. According to Forbes, one excellent place to look for inspiration is Cooking Panda, known for its recipe videos. Forbes.com reports: "Render Media acquired Cooking Panda in 2015 with 800,000 followers, and in less than two years they’ve built a fanbase of 7 million followers with 105 million video views per month."Here are two of the five lessons in producing engaging content, straight...

Read More

News

United Got the Wrong Answer Because They Were Asking the Wrong Question

Do you agree with the maxim “the customer is always right”?It’s the cornerstone of the American customer service philosophy, and American customer service is pretty darn good by global standards. Not the best, but pretty good.But I don’t agree with that maxim for two reasons: It’s not true (which makes it bullshit), and it’s not important (which makes it unhelpful).It’s not true because … well, you know it’s not true. Sometimes the customer is abusive or wildly unrealistic or...

Read More

2 of 3301234...Last »