#TBT

#TBT: Don’t Confuse Me With the Facts

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Don’t Confuse Me With the Facts.Seth Godin urges you to use facts as part of your decision-making when available. It sounds simple, right? But it’s vastly complicated by the fact that every fiber of your being is built to ignore facts when you’ve got a “feeling” about something.And his point is also that there’s more good data than ever. Here’s an excerpt:“What are you going to do when...

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News

A Sneak Peek at TEDxBroadway 2017

A great thing happened when we welcomed our 2017 TEDxBroadway speakers at a cocktail party in NYC recently. We were also joined by a bunch of speakers from over the years as well. Our speakers are a smart group of people who are dedicated to making Broadway the best it can be. We’re thrilled they continue to be a part of this TEDxBroadway community!Check out YesBroadway's video below to get a behind-the-scenes look at what’s coming up at TEDxBroadway...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending March 12

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

6 Ingredients Your Marketing Videos Are Missing

You know a great video when you watch one, but do you necessarily know why it's so great? Entrepreneur and Explanify recently broke down the ingredients to a marketing video people will love, share and buy from:Got a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

The Best Self-Promotion Money Can’t Buy

Self-promotion is tough -- it's easy to come across as too pushy or "sales-y," but promotion is also essential for selling tickets (after all, if no one knows about your show, how can they go?).One easy way to gain some positive self-promotion? According to The Story of Telling blog, it's this: Make sure your audience leaves feeling good. "The feeling we leave our clients and customers with (about themselves and not us) as they walk out the door is the...

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