Selling Out

According to new data, the arts and cultural sector contributed more than the agriculture, transportation, or warehousing sectors to the American economy in 2015 (the latest year for which data is available), reports Isaac Kaplan for Artsy.Photo Credit: Kyle Sterk via UnsplashNEA chairman Jane Chu said in a statement: “The data confirm that the arts play a meaningful role in our daily lives, including through the jobs we have, the products we purchase, and the experiences we share."These findings...

Read More

We've got some good news to share! Goldstar is a finalist for the Insights & Analytics Award at TheTicketingBusiness Awards 2019. This award acknowledges the best integration or application of data analysis and insights to an entertainment ticketing challenge. And, in this instance, the nomination is for Goldstar’s groundbreaking technology: Matchmaker, which uses an advanced AI algorithm to help Goldstar members discover live entertainment they didn’t know about and ultimately increases purchases.TheTicketingBusiness Awards recognize leadership, innovation and achievement...

Read More

Theater enriches our lives. Journalist Christine Aucoin adds her own reasons why theater is important, emphasizing its significance to teens in the age of YouTube.Her Boston Globe article specifically highlights how helpful theater was in allowing her to talk with her dad: "These dramatic outings prompted conversations unlikely to arise over the dinner table." Photo Credit: Luke Collinson via UnsplashAucoin writes: "The in-your-face immediacy of live theater and the staggering range of human experiences represented onstage bridged the communication...

Read More

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Live Rules! (But Don't Get Cocky).I used to have to convince people that live performance was the leading category in the entertainment business, but I hardly have to do that anymore. This is especially true in music, where it doesn’t take an expert to see that sales of recordings are sad and not due to rebound to past levels … well,...

Read More