Selling Out

What do your patrons like about your organization? It's an important question because it brings up issues of trust and loyalty, two things every organization values.A new survey posted by Marketing Land "explores drivers of brand perception, consumer trust and the corresponding benefits to retailers."There are a number of interesting insights, like:• "Roughly half of millennials (52 percent) and Gen Xers (48 percent) wanted retailers to align with their values.•  The overwhelming majority of respondents (85 percent) liked the...

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We just have to congratulate TEDxBroadway speakers Christine Jones, David Yazbek, Jordan Roth and Ken Davenport on their Tony wins this past weekend. We're incredibly proud of them and the SIX other TEDxBroadway alums who were nominated for Tonys this year. To us, they are all winners.See, each year we approach each speaker and ask them to pour their heart, soul, creativity, energy, fresh ideas and time into a talk that lasts not more than 18 minutes. They spend...

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A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!Shaking Up London’s Donmar Warehouse: Josie Rourke and Kate Pakenham, artistic directors at the Donmar, have staged three all-female Shakespeare plays: Julius Caesar, Henry IV and The Tempest. In her Guardian article, Charlotte Higgins quotes Pakenham: "The Shakespeare trilogy has a feminist...

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Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Live Rules! (But Don’t Get Cocky).I used to have to convince people that live performance was the leading category in the entertainment business, but I hardly have to do that anymore. This is especially true in music, where it doesn’t take an expert to see that sales of recordings are sad and not due to rebound to past...

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Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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