Marketing

How Your Arts Organization Can Ace Holiday Marketing [Infographic]

It's that time of the year: the holidays!This year, holiday-related sales are expected to surpass $923 billion, according to MDG Advertising.You've probably started planning for the season already. But, did you know generic holiday-themed emails actually perform worse than non-themed emails? This is just one of the tips shared in the infographic below, posted on MarketingProfs.Check out 9 more essential tips to help you score a bigger piece of the holiday sales pie.Got a comment or question? Join the...

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News

TEDxBroadway Announces Young Professional and Student Programs for 2018

When the seventh annual TEDxBroadway returns Tuesday, February 27, 2018 to New World Stages in New York City, the always sold-out event will be brimming with new speakers, new ideas and new members of the Young Professional and Student Programs."Each year we get the community together to ask, ‘What’s the BEST Broadway can be?’ We want to be sure that students and young professionals are part of this conversation that helps shape the future of the Broadway eco-system,” says...

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Marketing

Cards & Points: How Are You Rewarding Your Patrons?

We're all looking for new ways to reward our patrons -- because a happy patron is a returning patron.Looks like these two companies are hatching innovative plans: Uber is planning to issue its own credit card with perks for Netflix and Spotify, and Groupon will allow users to earn hotel points and airline miles on each purchase.It's worth considering: How can you give your patrons a little something extra to keep them coming back for more?Because, as Jim explains...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Nov. 5

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Customer Service

Treat Your Fans Like Humans & More Customer Service “Musts” for Your Venue

To be fair, I'm sure you already knew to treat your audience members like humans. That's a pretty obvious customer service "do."But there are plenty of other pieces of the puzzle that can get lost when we're busy trying to put on an amazing show. It's important to remember that your audience's experience doesn't start when the curtain goes up -- it starts the moment they buy a ticket, park their car, walk into your venue.Creating an excellent experience...

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