Marketing

Could You Pick Blitzen Out of a Lineup?

You might be able to name all of Santa’s reindeer -- Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner, Blitzen and Rudolph -- but can you tell Dancer apart from Comet? Or Dasher apart from Vixen? Guessing not. Rudolph, on the other hand, has a little something extra that makes him stand out. In a reindeer herd of holiday events, does yours have a red nose? That is, does it stand out from the bunch? Every holiday season, we see a massive increase...

Read More

News

PODCAST: Jennifer Ashley Tepper Talks Broadway in the Age of Social Media

It’s no secret that Jennifer Ashley Tepper is one of our favorites. Besides the fantastic work she does as:The creative and programming director at Feinstein’s/54 Below, which combines performances by Broadway’s best with a world-class dining experience. A producer of Be More Chill, which recently ended a successful Broadway run. The author of The Untold Stories of Broadway: Tales from the world’s most famous theaters (Volume 1).There’s also 4. the straight up contagious joy she has for the industry. So,...

Read More

Pricing

Top Broadway Shows by Revenue Per Seat — Week of November 3

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

#MondayMotivation

#MondayMotivation: What Does It Mean to Go Fast?

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Clock Time vs. Calendar Time.What does it mean to go fast? To get things done quickly? To be productive with time?Does it mean moving through your tasks with Benny Hill-like speed?Does it mean, for example, moving your toothbrush up and down faster? Or, perhaps it means brushing for a fraction of the time you usually do?In the context of a...

Read More

News

PODCAST: Klaus Derendorf Talks Finding Success in Changing Times

Finding Success in Changing Times With Klaus DerendorfHaving talent does not always equal success. Plenty of people have all the talent in the world, but will never make it big. So how do you find that balance between focusing on your creative talent and devoting time to the business and relationship skills you need to succeed? This week’s guest has the answer.Klause Derendorf is Chief Business Development Officer at VerifiR, a cloud-based marketing, sales, and authentification platform. VerifiR helps brands...

Read More


Sign Up for Emails

VIEW PAST ARTICLES