Selling Out

You're a Swedish opera house premiering your rendition of Puccini’s Turandot, and you'd like to attract younger audiences. What do you do?One sure way to get new patrons is to release an ad that's been labeled “The Opera of Orgasms.”The Swedish opera house Folkoperan hired an ad agency to produce a video of people, um, having orgasms.Adweek reports: "In the film, people in various — not necessarily glamorous — sexual situations express their climax to the tune of the...

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Happy #TBT! Here’s an oldie-but-goodie post from Jim: You Know What Customers Love? Rules.I understand the reasons that the secondary market gives some venue operators the heebie-jeebies. Any kind of disorder or chaos created by sellers acting badly in the secondary market rolls downhill onto them when the customers who bought tickets from the secondary market actually arrive at the venue.Most obviously, fraudulently sold tickets are a real bummer. Imagine that a ticket broker sells a phony ticket, gets the...

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It doesn't seem like there would be a right answer to the question: What size should an image be? But it turns out there are some very helpful guidelines you can follow so your content is as visually appealing and effective as possible. MarketingProfs shared this infographic by WeAreTop10, which pulled these image-posting rules from Facebook, Google+, Twitter, Instagram, LinkedIn, Pinterest and YouTube.Read More:You Might Fail, So at Least Fail Up 3 Ways You're Wrong About Live Entertainment,...

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Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Do you want your audience to talk about your event long after it's over? To tell their friends and family how amazing it was? And most important, to return to your events again and again?Of course, who doesn't?! But the path to creating an event that obtains "unforgettable" status isn't always clear. It's not necessarily about shock value, over-the-top performances or a big budget (thankfully), but often has to do with this advice from The Story of Telling: "Great branding:1....

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