NBA GMs Like Miami Heat’s LeBron James Because He Fills Seats

• DATE: October 28, 2013
• POSTED BY: Jim McCarthy
• CATEGORY: Marketing

Miami Heat’s LeBron James

GMs go with Heat, LeBron James.

Note to sports ticket marketers: Maybe one of the reasons NBA GMs like LeBron so much is that he brings them buyers. When the Heat (LeBron’s team) go on the road, the team they’re visiting sells 99.1% of its tickets.