Obscurity Is the Enemy

Not availability.

"War Horse" at the New London Theatre. Photo Credit: Brinkhoff Mogenburg

“War Horse” at the New London Theatre. Photo Credit: Brinkhoff Mogenburg

The New London Theatre in London’s West End holds a little over 1,000 people. On February 27, War Horse was performed in the New London. Therefore, a little over 1,000 people (at most) saw the show, right? Logical, isn’t it?

Except that in reality, more than 150,000 saw it in real time via broadcast as it was being performed. The biggest hit so far for the National Theatre through its NT Live initiative, this performance got seen 150 times outside the New London for every time it got seen by somebody inside the theater.

Put differently, it equals five months of performances with in-person audiences alone. Not five performances, but FIVE MONTHS of performances.

This is not rocket science. But it’s new for some genres (not sports, of course). And it’s a huge opportunity that some people will manage to turn into a threat to themselves.

Be sure to be on the right side of that.

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