No Well-Known Title. No A-List Celeb. No Problem.

The ad for producer Kevin McCollum’s Hand to God was featured on Selling Out before, and now another one of his productions, Something Rotten!, is spotlighted in Variety for its attention-getting marketing materials. Both Hand to God and Something Rotten! lack the potential pre-sales power of a well-known title and an A-list star. Their secret weapons? Clever ads and videos. Check ’em out:

SomethingRotten

And here’s a video for Hand to God:

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