News & Noteworthy (Week of August 3)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!

AI Is Changing the Way You Sell:
Choosing a movie on Netflix, ordering towels on Amazon, even buying tickets on Goldstar are all influenced by AI. As Victor Antonio for Harvard Business Review explains, “If you ever had a thought about a product or a vacation, and it seemed to suddenly pop up on your search page or in your email inbox, I can assure you it was based on AI (a classification algorithm) monitoring your online activity.” He outlines five ways you could use it in your business. And earlier this week, Goldstar’s CEO Jim McCarthy explained how Goldstar uses AI (and why we never use that term).

The Future of Dance Videos Is … Smartphones?
Smartphones have made it easier than ever to produce professional-quality images and movies with a very small budget. But is that a good thing? The New York Times‘ critic Brian Seibert questions this when reviewing films from the recent Mobile Dance Film Festival: “Does the mobile dance film advance the art of choreography or of dance on film? Should it count as a new artistic category? By the evidence of this crop, not yet.”

Artistic Directors Aim to Do Better:
At the TCG conference, four theater leaders were tasked with answering the question: “How does the role of artistic director need to change for today’s world?” American Theatre reported on their responses, everything from creating an utopia to channeling your inner Michelle Obama.

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