Netflix + Chelsea Handler = Smart Marketing Move?
Yes, we know this Variety article, “How Chelsea Handler Changes Our Understanding of Netflix,” is about taped programming. But Andrew Wallenstein, editor-in-chief of digital, makes several good points about Netflix’s marketing strategy as he questions its future direction and decision to hire Chelsea Handler and give her a talk show. Netflix is taking a risk hiring Handler and, some people would argue, pursuing the diametric opposite of the content Netflix has concentrated on to date, but it could pay off. There could be some lessons here for live entertainment, too.
Handler’s last episode of Chelsea Lately will air on E! on August 26, 2014.